Have you signed up for the Facebook Business Manager service yet?
We have recently had four clients sign up for this service and then instantly regretted it. I was also speaking to someone at a networking event recently who mentioned that the “Social Media Guru” in the group had been telling everyone to switch over as soon as possible! Panic struck, hence this blog! Don't do it!… yet!
For those of you who are wondering what Facebook Business Manager is, it is a new service from Facebook to help you manage multiple pages and advert accounts in one place. It solves the problem of commenting on others posts as a person instead of a page, and it is easy to switch between different pages. It is also easier to have control of administration rights to your pages, but overall I am not that impressed from a small business owners perspective.
In my opinion, if you are a marketing agency or managing more than 10 Facebook pages as well as advert campaigns, then yes, business manager is a fantastic solution. If you are a small business owner and perhaps managing just one or a few pages, then I would recommend avoiding business manager at all costs; here are the reasons why:-
It takes an incredible amount of time to set up business manager properly. It will take at least one hour to get the basics set up, and then adding your advert manager to the account it a little complicated. There are still a lot of bugs in the system and there are numerous reports of people losing their administration rights to their pages, and this takes time to resolve.
Removing a page
Once you have attached a business page to Facebook Business Manager, then the first account becomes the “primary account”. This can not be removed, unless you make another business page a primary account. We have had to create a “ghost” account for the clients who have signed up for business manager in order for them to release their main Facebook page – which is a real pain!
Unable to comment on reviews
With Business Manager, you are currently unable to respond to a review on your page.
Unable to deploy the “like” strategy
The “home” button disappears when you are in business manager. Therefore you can not “like” other businesses, nor can you comment, like or share on the newsfeed. This is an essential strategy for all small business owners, and is a key ingredient missing in this new feature.
Unable to see people or pages that have “liked” your page
It is so important to know what businesses have recently liked your page. We recommend using the “welcome to our page” strategy as a way of getting additional engagement on your page, but this is not available if you use business manager.
I use Chrome and it works fine on this browser, but there are numerous reports that it has problems loading in Firefox, Internet Explorer and Safari.
Unable to share posts from groups to the page
I have not been able to figure out how to do this, and there are no answers on any of the forums. So if you rely on this technique then do not swap to business manager.
Facebook have a huge development team and there are always teething problems with new products, but I am going to put business manager on the back burner until some of the above problems have been rectified.
Have you transferred to business manager yet? If yes, have you encountered the above problems? If you need a way to reverse the process then give us a call and we will talk you through it (or pop on live chat).
Good luck and I will see you on Facebook!