Why Social Media Matters
“Good-bye, here is a photograph of a fish driving a tank”
Let me explain what inspired this blog. By trade I am a writer and by trade we are nosey about the world so when sitting alone in a cafe recently I noticed something. Four times in the space of roughly 30 minutes I heard people strike up casual conversations and end them with both parties making some disingenuous promise to maintain contact. I began to think about how we all do this. The majority of us will cheerfully say, ‘great to see you, keep in touch’ or something similar when we have no intention of doing so. It is just something we say to each other. You could probably say “Good-bye, I will email you a picture of a fish driving a tank” and the person you are speaking to likely wouldn’t notice. Read the rest of this entry »
How I have simplified my life and become more productive
Last week I blogged about how getting up early has enriched my life. I have had more questions, retweets and shares about this article than any other article, so I thought I would start to feature some more personal style articles once a week.
So here is my plan:
- Monday – a personal article from me.
- Wednesday – an article / how to style video on a social media platform or blogging.
- Thursday – guest blogger slot on business and general marketing features.
- Friday - My favourite tools for digital marketing – podcast style.
The majority of audience are all small business owners or marketeers, so any tips and techniques that I can share with you about running a business, or productivity then you may find appealing – so if that’s ok with you guys then this week I am going to start right at the beginning, and that is with your to do list. Read the rest of this entry »
How to Win Friends and Influence People – in 2013
Over 15 million copies of Dale Carnegie’s original title “How to Win Friends and Influence People” have been sold since it was first published in 1937 and it still guides managers in the art of face-to-face communication. Carnegie was an expert of human nature saying, “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion, creatures bristling with prejudice, and motivated by pride and vanity.” He believed success is only 15% professional knowledge; the remaining 85% is “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”
While Carnegie’s wisdom holds true, the art of winning friends and influencing people in business has surely changed, or put it this way the marketing techniques I used for more than two decades have seriously changed! Read the rest of this entry »
The Secret Sauce to Facebook Advertising [podcast]
Today I am going to share with you the secret sauce when it comes to Facebook advertising….
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How to add the recommendations feature to your Facebook page [video]
Image via CrunchBase
This week I have had two people message the Green Umbrella Facebook Page asking about Facebook Recommendations. They wanted to know how to add the recommendation feature to their business page, and also how to actually type a recommendation on someone else’s page. Read the rest of this entry »
You Can be a Social Media Success Story
The rapid growth in social media – including social networks such as Facebook, LinkedIn, Twitter, Pinterest, blogging, podcasts and YouTube – combined with the decline in influence of traditional media, presents major challenges and opportunities to business owners. This workshop provides an introduction to social media.
Who is this course for?
This course is for those new to, or looking to engage with, the online community.
Topics
- what is social media and why is it significant?
- introduction to the 4 main social network platforms, with top tips on each.
- Google and how SEO works in laymans terms
- integrating social media
- metrics and analytics
- case studies along the way.
Benefits to you and your organisation
Delegates will gain a practical understanding of how social media can be deployed to radically change the way organisations communicate with their customers, prospects, suppliers and employees. They will be introduced to the role of different social media platforms and will receive practical tips and ideas on how to introduce social media programmes into their own organisations.
Learning approach
A good balance of sliderocket slides, practical exercises, group discussions and handouts. The day is very ‘hands on’ and delegates are required to bring a laptop or iPad / tablet with wifi capabilities. You will be working on your own business, and therefore there will be a networking opportunity to connect with others on the workshop.
Refreshments included.
Waking up early has enriched my life.
I am a big believer that things happen for a reason, and this last month has certainly seen some changes in my life. Without going into too much detail, as from the beginning of May, I am now doing the school run.
To most of you out there this may not seem that much of a drastic change, but believe me it was something that I had to get my head around. No longer am I able to do my own thing in the morning and be at work at 7am, or attend breakfast club meetings. No longer am I able to attend a meeting in Southend or Newcastle that starts at 9am. In a selfish way, this new change of personal circumstances did not bode well with me. I liked having my freedom to do what I like in the morning. Read the rest of this entry »
Four finance applications to help your business [Podcast]
Today I am going to share with you four cool smart phone finance applications to help you with the financial side of your business. These are all really simple to use, but once tried your accountant will be really impressed and your life will be so much easier!
This is the part where you can click “play” on the player below, or you can read the show notes below:
You got followed on Twitter, should you follow back?
Twitter (Photo credits: www.mysecuritysign.com)
There is only one reason why some Twitter users follow hundreds of people, and that is to simply increase the number of people that follow you back. It is very easy to get large numbers of Twitter followers if you simply use this tactic, but in my opinion, quality far out ways quantity every time.
This article is to highlight the 3 main reasons as to why this is a pointless task. Read the rest of this entry »
