Why Google My Business Pages Are So Important And How To Get Yours Ranking

Local Search Results

Formally known as Google Places, the relatively new format of Google My Business pages are a vital element of any local businesses online marketing campaign, because having one that is working correctly can have a big impact on not only traffic to a website, but for visitors to the actual physical location of the businesses

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Time Management For Business Leaders: ‘Busyness’ versus ‘Business’

busy business people | time management

Can you remember the last time you asked a fellow business owner how they were and didn’t hear them say now busy/tired/under pressure they were? No, I can’t either. This article is about this widespread and vital subject for any business owner/manager: just how do we manage our time effectively when everything depends on us?

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How Do I Network Efficiently?

business people having a networking lunch

Did you know that recommendation is the strongest form of marketing? Quite often, it’s the cheapest, too. Attending a networking meeting is one way to build up your reputation and increase your chance of being recommended. A networking group is on average a meeting of 20 professionals who come together for a networking meeting to

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Two Books That I Recommend For This Month

Small Man In A Book, Book review by Julia Doherty

One of my goals for 2014 was to consume a minimum of two books each month. I am a big believer that constant learning and development is an important strategy if you want to be successful in this world. The topics that I allocated for myself were: – Online marketing and social media Productivity Biographies

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Treat All Your Customers The Same…..

Pareto Principle 80:20 rule | Market Energy | Karen O Mahoney

And see your business go backwards, or at the very least, miss out on big rewards. A blanket customer engagement strategy makes no sense. That old Pareto principle – that 80% of the effects come from 20% of the causes – holds true. It may not be exactly 80/20 but the majority of your profits

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So… Who’s your fiercest critic?

Ticks for a fix | GK Kingsley

I ask because when you’re running a small business it is hard, sometimes, to see things for what they are. It’s easy to get disheartened, particularly if you’re working on your own. You know… things don’t go quite according to plan. What you thought was a great product or service… isn’t. Or, as happens frequently

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On a bicycle made for…

Helen Smith from Cresita HR London to Brighton Cycle Ride

Two years ago, on a summer’s night, I embarked upon one of the most foolish endeavours of my life up until that point – the ‘Moonriders’ overnight cycle ride from London to Brighton. As I cursed the organisers’ description of the ride being ‘a little bit up and down’ (yeah right; up and down the

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Do You Have The Courage To Say “No”?

Just say no, blog article by Jason Perry

Over the years I’ve worked in recruitment, I’ve learnt to recognise a tendency of good recruiters to say “yes” and simply worry about the details of “how” later.  Anyone who has worked in that industry will I’m sure recall a colleague who always said yes to a prospective client, but would follow this with cursing

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Would Mary Say That? Tone of Voice for Branding

Tone of voice with branding

So your ‘all singing, all dancing’ website is finally live, you’ve set up various social media accounts and you have plans in place for some creative e-mail marketing campaigns, you’ve even got as far as mapping out what you’re going to communicate to your customers and when, but have you thought about HOW you’re going

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