Ever heard that phrase? Actually, it probably doesn’t matter if you haven’t because I am guessing you knew what it meant.
“The story you just told me was dull”
I first heard “Great story. Bro” a few years ago and fell in love with it. It is a perfect theme. It’s short, it’s pertinent and it speaks volumes. It is also something that I find myself muttering when I see or hear a lot of ‘selfie’ podcasts
There is a very simple formula for telling people an interesting story. If you want the academia behind this you can look up the publications of Tzvetan Todorov on how narratives work. He (and several other people) pointed out that any story will usually pass through several distinct phases.
I could go into this and talk about the use of his five point narrative theory but you probably don’t need to know, or have the time to read about it. So let’s bring this down to something any 5 year old can tell you. All stories go:
‘Once upon a time…exciting stuff happened… and they all lived happily ever after.’
Or to put it another way, mainly because I want to sound more grown up than that, all narratives should have…
- Explanatory opening
- An exciting middle that develops
- A solid ending that wraps things up.
This is true regardless of the format or subject matter. Sadly, many people don’t think about this when they record their podcasts or in-house promo video. So here are 5 questions you must be able to answer yes to before you press record.
- Have I written and learned a script or at least have good notes to prompt me?
- Does my opening tell people what the podcast or video is about?
- Does my middle section talk in language people understand (not technical terminology or jargon)?
- At the end do I summarise and re-cap?
Seems simple doesn’t it? Well when you get a few moments take a look at some podcasts and you will be amazed how often this doesn’t happen.
As a final thought, one linked question to ask yourself before you start even planning your production should be “Am I really any good at this and do I have the equipment?” You now need to honest and if the answer is ‘no’ then you should probably ask a professional to help you.
Your video and podcast productions speak volumes about your business message – The last reaction you want to your message is “Great story, Bro. Needs more dragons”
- SPI 086 : Everything from iPhone Apps to Adsense, Twitter and Klout – Fireside with Joel Comm (smartpassiveincome.com)
- There’s an app for that! [podcast] (green-umbrella.biz)
The best ways of discovering a new tool, is to recognize the “pain” in your business. This is exactly what I have done this week, with fabulous results! As well as showing you this new tool, I also have a round up of what is new in the world of social media. Read the rest of this entry »