The Green Umbrella Marketing Blog

Blimey… what a year 2023 was on all fronts – business and domestic!!!

Each year I sit down between Christmas and New Year, as many of you already know and many of you do yourselves, and set my intentions for the coming year. Usually, I release an article before the 1st January, sharing some of what I come up with.

Top 10 Blogs 2023. It’s almost Christmas, so I thought I’d share with you our most-read blogs of this year.

There will be no standing still in 2024 when it comes to marketing and to navigate this, everything will come back to strategy!

Blimey 2023 has been quite the year for all things marketing! I made a few predictions for what the year had in store and, as I do each year, it’s time to reflect on those to uncover whether I was right or not! I’ll let you decide on that one. What I can tell you is there have been a few things I did not predict – and there are lessons in that!

Get ready to meet Elon Musk’s latest big idea…Grok! The AI Chatbot hoping to take on the big names such as ChatGPT, WriteSonic etc.

There’s a difference between social media strategy and social media tactics. An awesome strategy will supercharge your tactical efforts.

These 5 Things Will Help You Create An Instagram Feed That Is Distinctive Let’s face it, like it or love it, Instagram is an important marketing tool that you should be taking advantage of. Not only can it help you to increase the reach of your business, but it’s also a social platform where more…

Marketing tools can significantly enhance your marketing efforts by helping you streamline tasks, gain insights, improve your strategy and overall by using the right marketing tools you can save yourself a lot of time. 

We all know that an effective marketing strategy can leave a lasting impression. However, beware! Here are a few of our Halloween themed marketing dos & don’ts

Email marketing is a topic of conversation that keeps popping up this week! Always a good sign that it’s something I should be writing about here on the blog! If I were to summarise the conversations I’ve had, it’s simple. We’re all sick of seeing those highly Americanised marketing emailers that offer sleazy sales messages.…

With all the effort and energy going into Facebook, it is essential that we can define and quantify success in a meaningful way.

Help! I’m not very tech savvy and Social Media is a bit of a mystery to me so should I set up Twitter / X for my business?