Strategy Planning
Are you struggling to grasp the value of social media for your business? Has this forced you to put off any real social media efforts? If you’ve answered ‘yes’ to either of these questions, then you’re most certainly not alone and we are here to help you create an effective online marketing strategy.
What is an Effective Online Marketing Strategy?
Let’s make sure we are on the same hymn sheet here before we progress.
An effective online marketing strategy, is about using LinkedIn, Facebook, Twitter, Instagram, SnapChat, Medium and other websites to promote original, quality content with the goals of (1) increasing reach and driving traffic to your website (2) creating engagement (3) increasing brand awareness and ultimately driving sales.
When it comes to building your online strategy - we think about all things digital. So, we'll also include your blogging and email marketing activity as part of the whole strategy process.
Is Social Media Marketing Right for You?
Social media should be something that helps to grow your business, not suck the time, money and life out of it! When you start to think of social media in this way, as opposed to something that will cost you more money, distract you from your business or leave your company open for scrutiny - only then will you see the real value and get actual results from it.
So, how do you tell if social media is actually right for your business?
Green Umbrella will create an accurate analysis of the current online presence of your organisation, which looks into the following aspects:
- Is your website working for you? We will work through the key marketing tools that are needed on your website to convert those all-important leads.
- A full analysis of all social networking sites (LinkedIn, Facebook, Twitter, Instagram, Google, etc.)
- Are you using new media, ie: podcasting, video, live streaming?
We then have a look at your social media goals, your target market and what you would ultimately like to achieve by having an online presence.
If that all sounds a little bit overwhelming, then fear not. We will give you some clear instructions in the presentation as to how to move your organisation forward one step at a time.
Included in: All Strategy Planning Packages
Before working with clients, we often carry out a ‘Fact Find’, which helps identify the issues that need focusing on within the organisation.
As part of a Fact Find, we'll take you through a variety of questions which have been formulated over the years to get a clear impression of your business, its position in the market, the marketing and sales resource, the routes to market, the experience of your customers, the business communication and marketing materials and how you manage them, the sales proposition, your service, how you manage customer data (CRM) and your after-sales approach. During this detailed, but relaxed conversations, we cover a variety of topics to get a clear impression of the organisation and its position in the market. This helps us to determine a clear action plan moving forward.
It is true that we are gathering information in effect to report back what you may already know. But we do this within a proven formula which allows us to ascertain how we may assist with cost efficiencies, identify training requirements, and suggest strategic approaches to Social Media / Online Marketing and other marketing strategies such as print/alternative media.
Included in: Orchard and Woodland Planning Packages
Once we have completed the fact find, we should have all the information that we need to start the research, which is stage three of the process.
Business market research is the process of collecting data to determine whether a particular service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers.
In order to produce an effective marketing plan, we need to know where your target audience are active, what type of content they like to absorb, and how they like to consume content. For example: busy entrepreneurs prefer to absorb information in audio format, rather than reading long whitepapers.
Included in: Orchard and Woodland Planning Packages
Green Umbrella Marketing will present the outcomes of the digital assessment, fact find, and research, using quotes and references but will always maintain people’s confidentiality by not disclosing the source as this could lead to discord in rare circumstances and we want to maintain an open approach to the day. We will identify elements around the marketing strategy of the organisation, giving suggestions and guidance on ways to increase marketing activity and sales growth.
Included in: Orchard and Woodland Planning Packages
