Social Media Marketing
Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And yet, so many business owners confuse the two or struggle to make distinctions.
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2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?
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Blimey 2023 has been quite the year for all things marketing! I made a few predictions for what the year had in store and, as I do each year, it’s time to reflect on those to uncover whether I was right or not! I’ll let you decide on that one. What I can tell you is there have been a few things I did not predict – and there are lessons in that!
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We all know that an effective marketing strategy can leave a lasting impression. However, beware! Here are a few of our Halloween themed marketing dos & don’ts
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Help! I’m not very tech savvy and Social Media is a bit of a mystery to me so should I set up Twitter / X for my business?
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Help! My TikTok isn’t getting any engagement! In Dear Nicole this month, Nicole gives some tips to help increase engagement on TikTok.
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Help! How do I get the most from Instagram stories? Nicole gives some ideas how to make the most of stories in this month’s “Dear Nicole”
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If you’re thinking about running a webinar or wondering how you can improve the results your getting for webinars you run already, here are some quick points to show you how to effectively market your webinar.
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When is the best time to post on Instagram? Nicole gives us the low down on the best times to post on Instagram in this month’s “Dear Nicole”.
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Social Media Day was launched on 30th June 2010 by Mashable as a way to celebrate all things social media. It could be easy to fall into the trap of posting for the sake of posting on a day like today, but remember – make sure when posting on social media from a business perspective you are adding value, otherwise – what’s point? Here are my tips to ensure you are creating good value content.
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