Having my lunch was a Facebook light bulb moment for me. If you have attended any of my workshops for Facebook then you will know what I am talking about when I say “you need more Beans on Toast”. Let me explain.
For a while I had been trying to get more interaction and engagement on the Green Umbrella Facebook page. I knew that I had to abide by the 80/20 rule:
20% of the content should be:
- Posts that make me money ie: links to my events, the blog, promoting our services, features and benefits etc
80% of the content should be:-
- Interaction and engagement.
- Tips and tricks
- Stimulating quotes.
- Sharing of others content, commenting, liking, of other businesses etc.
I thought that my “gadgets of the week” would be highly successful and stimulate lots of chit chat, (especially the alarm clock that shredded your £10 note if you didn’t turn it off!), but no, I only ever got a few comments, the odd share and numerous “likes”.
I knew that when it came to Facebook, the algoritham called “Edgerank” only allows people who engage on your page to see your content. So you may have 10,000 likes, but if your “people talking about it” is only 100, then only 100 people will see your content in their news feed. To find out if your Facebook Page has good interaction, look at the figures under the “likes”.
So what was I doing wrong?
I was not listening to my audience. As luck would have it, I stumbled upon the answer on how to get engagement quite by accident.
I was downstairs in the icon café and ordered my regular beans on toast with cheese on top. I took my lunch back up to the office and was just about to dig in when Mark said “Julia, that is totally wrong. The cheese goes underneath, not on top” – Sandra got involved and the conversation became quite heated. I like the cheese to melt into the beans, where as Mark thinks that it should be cheese on toast and the hot beans melt into the cheese (which is SO wrong!). Anyway…
I took a picture of my lunch, posted it on the Facebook Page and asked the audience to back me up… Should the cheese be on top or underneath? I finished my lunch and didn’t think anymore of it until I checked the Facebook page an hour later! Ping, ping, ping – comments galore! Wow! People were really passionate about this and the conversation online went on for about 3 days! (Which means my 80% was working really well for that week).
So, do I often post about beans on toast? No! But these types of post work on the Green Umbrella page:-
- Asking for opinions and posting stimulating questions.
- Anything to do with food.
- Anything related to a “peak behind the scenes of GUHQ”
Every client is different and has a different audience. We have a military company whose audience love to give their opinion on “quotes”, or the recruitment agency in the North who get great interaction every time they post about something from the 80’s.
Here is another post that stimulated lots of engagement on our page.
What is your beans on toast? What works for you and your business?
If you have no idea then the first place to start is with the Facebook insights. Click on the word “engaged users” and see what your most popular post has been. Then simply do more of those types of posts.
I would love to hear if anything that you have posted has been really popular, or even gone viral? What works for you? What doesn’t work for you?
- How to Set Up a Facebook Page for Business (socialmediaexaminer.com)
- 5 Tips to Enhance Your Facebook Graph Search Ranking (socialmediaexaminer.com)
- How to find out what parts of your Facebook page are indexed by Google (green-umbrella.biz)