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Posts by Alice Hickling

Press Play on Interactive Video Content

Press play on interactive video content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one of the biggest ways consumers can engage with a brand, and its rise can be attributed to several things. Most notably, the use of social media and subsequent ease at…

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Put Your Best Presenting Foot Forward

Put Your Best Presenting Foot Forward

Let’s face it, most presentations are painful, for all parties involved. For the presenter, who’s spent days planning. To the audience, who are wondering what they could have done with the time they are going to spend in yet… another… presentation. Back in 2005, after spending hours of his working life in business pitches, Apple…

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Break out of your brand bubble

Break out of your brand bubble

A statement that can send many into a hypertensive meltdown, manically waving the brand manual reciting photography and copy rules and the RGB/CMYK codes whilst rocking in a corner clinging to anything ‘on brand.’ Great news – your brand is one thing; your content can be another! Do you ever wish you could break out…

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Hang on a minute, I’m just having a micro-moment

Hang on a minute, I’m just having a micro-moment

Recently I was asked by my daughter to purchase alien-themed party bags for her favourite toy, Sheepy’s, birthday party; it was Wednesday, and they were needed for Saturday. Sheepy must be about 101 by now as we always seem to be celebrating these occasions.

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