Data Davies October

There is one question we are asked on an almost daily basis at Green Umbrella. Let’s face it, everyone wants to make their marketing go further, so hearing ‘What’s the best time to post on social media?’ is a regular occurrence for us. Something I want you to keep in mind is that there is…

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Data Davies September

Welcome to the very first Data Davies! Each month I’m going to share some facts and stats with you that should be driving your marketing activity. From social media to email open rates it’s the cold hard info you need to know, with the occasional fun stat thrown in for good measure. UK consumers spend…

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Nine Awesome Ideas For Blog Topics

Help, I don’t know what to blog about! You already know you should be blogging, don’t you?! Let’s assume that we’re preaching to the converted when it comes to creating content. You know that writing original pieces not only helps your website in terms of SEO (or as we often call it ‘google juice’), but…

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Diversity

Unless you have been living under a rock recently, you will know that the Diversity agenda has been front and centre on the news. And rightly so. It has been on the business agenda for some time, especially when it comes to looking at recruiting and the make-up of company staff or seats at the…

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Marketing is stressing me out

Working in marketing is great – I genuinely love it as a career choice and have worked as a marketer in some shape or form for nearly 20 years. You get to be creative, work with different people, learn about a huge range of products and services, it can even be reasonably lucrative (well, it…

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Suppliers - You can be my Wingman

“You! You can be my wingman anytime.” People of a certain age will immediately get that reference. Just in case though, it’s from the cheesiest of 80s action films, the one that really gave us Tom Cruise…. It’s Top Gun. And if you want to feel particularly aged, that film is already 33 years old!…

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The Cost Of A Bad Hire (and how to avoid it)

Finding the right person to join your team is always tricky. There is no magic bullet, even if you have the most rigorous of recruitment procedures. If you’re a small business it can feel even more crucial to get the right person; you simply don’t have the time and money to waste on a bad…

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How much do you think your looks affect your success? It’s a controversial question. You might firmly believe that your knowledge and capability should play a bigger part. You know your stuff and are building a business on something you’re passionate about, why should your looks play a part in this?

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