Data Davies January 2021

Congratulations, you made it to February! Whilst January might have felt 67 weeks long; my data sources tell me it was just the usual 31 days. We’re still marketing in a somewhat unknown environment with no clear picture of when lockdown will lift. However, as always there are some juicy data and stats around which…

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Data Davies January 2021

Hooray! It’s a new year, time for a shiny new marketing strategy and a chance to hit the ground running. Until – oh yes, you realise we are picking up where we left off, still in lockdown! Fear not, just because you might need to amend your marketing plans (again!) there are still plenty of…

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Data Davies December

Maybe the less we say about 2020, the better. However, some interesting data trends are coming out of this year, which we can use to inform our marketing strategy for 2021. It is no surprise that the use of mobile devices, time spent online, and time spent on social media all rocketed in 2020. Well,…

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Data Davies November

With Christmas just around the corner and Black Friday/Cyber Monday looming down on us, this month I’m focusing on eCommerce.If you run a consumer business, you’ll be gearing up for your biggest and busiest time of year. Online retail has been growing every year, but with events of 2020 hindering in-person sales, the increase in…

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Data Davies October

There is one question we are asked on an almost daily basis at Green Umbrella. Let’s face it, everyone wants to make their marketing go further, so hearing ‘What’s the best time to post on social media?’ is a regular occurrence for us. Something I want you to keep in mind is that there is…

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Data Davies September

Welcome to the very first Data Davies! Each month I’m going to share some facts and stats with you that should be driving your marketing activity. From social media to email open rates it’s the cold hard info you need to know, with the occasional fun stat thrown in for good measure. UK consumers spend…

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Nine Awesome Ideas For Blog Topics

Help, I don’t know what to blog about! You already know you should be blogging, don’t you?! Let’s assume that we’re preaching to the converted when it comes to creating content. You know that writing original pieces not only helps your website in terms of SEO (or as we often call it ‘google juice’), but…

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Diversity

Unless you have been living under a rock recently, you will know that the Diversity agenda has been front and centre on the news. And rightly so. It has been on the business agenda for some time, especially when it comes to looking at recruiting and the make-up of company staff or seats at the…

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