Just so we’re clear – I am NOT against businesses creating and promoting their very own hashtags… But, as with everything you do online for your business, there should be a strategy behind it! Let’s rewind – over the last two weeks I have been asked by two very different brands whether they should be
In the seven days previous to writing this article I have drawn a diagram representing a sales funnel roughly nine times. Each and every time I was discussing how best to approach social advertising and how best to design an online campaign. To be fair, I’d say that’s pretty average for a week. Today, however,
There are 100’s – No, that’s wrong. There are 1000’s of articles telling you how to make email marketing work for your business. We’ve even written a few ourselves!
It’s the beginning of January 2019, and I honestly believe that this year, more business owners than ever before will be looking to improve the online presence of their businesses. These business owners will look to agencies like Green Umbrella Marketing to provide services to help them achieve their online goals. But in reality, how
This year has certainly been a rollercoaster ride for some of the core social networks! As Marketers, we all have our own axes to grind in relation to the happenings of 2018, and there will be stories that will stand out to us individually for various reasons. This article is not a round-up of everything
If you’re planning on making 2019 the year you jump in the deep end and take your digital marketing to the next level – then you’d better start learning the lingo ASAP! It’s acronym after acronym, abbreviation after abbreviation, and if you have been struggling with FOMO in 2018 then well, after reading this hopefully
Every now and then I hear these words, usually uttered in frustration by someone in a business development or sales role, and also (more often than not), just after the owner of their business has engaged my services to ensure everyone in their sales team has a tip-top LinkedIn presence.
I have recently been accused of being a control freak – I know! No one reading this is shocked. In fact, you’re all trying to figure out who was brave enough to actually say it to me! The reality is that if you have an online presence, you need to ensure you are in control
Here’s a scenario for you… I have 100 people I’ve swept off the street, 65 of them are in one room, and 35 are in another. You get to pitch your product or service to the people in one of those rooms.
No one – and I mean no one, wants to be the first person to talk about it. We start to see the evidence of it in the supermarkets and every now and then someone will mention how it comes earlier and earlier each year.
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