If you’re planning on making 2019 the year you jump in the deep end and take your digital marketing to the next level – then you’d better start learning the lingo ASAP! It’s acronym after acronym, abbreviation after abbreviation, and if you have been struggling with FOMO in 2018 then well, after reading this hopefully
Every now and then I hear these words, usually uttered in frustration by someone in a business development or sales role, and also (more often than not), just after the owner of their business has engaged my services to ensure everyone in their sales team has a tip-top LinkedIn presence.
I have recently been accused of being a control freak – I know! No one reading this is shocked. In fact, you’re all trying to figure out who was brave enough to actually say it to me! The reality is that if you have an online presence, you need to ensure you are in control
Here’s a scenario for you… I have 100 people I’ve swept off the street, 65 of them are in one room, and 35 are in another. You get to pitch your product or service to the people in one of those rooms.
No one – and I mean no one, wants to be the first person to talk about it. We start to see the evidence of it in the supermarkets and every now and then someone will mention how it comes earlier and earlier each year.
I recently came across someone who describes themselves as a personal branding guru. (Yep, they used the word guru.) They were 12 (ok, early/ mid-20s) Their professional experience spanned a whole two years (I checked it on LinkedIn) And their brand… other than continuously wearing the same un-ironed t-shirt and unnecessarily shouting ‘F***’ a lot…
Let’s face it – interpreting the results of your Facebook Advertising Campaigns can be tricky if you are not sure what it is you are looking at. Facebook offers you a number of metrics intended to allow you to measure the results. In this article, I am focusing on the lingo you are presented with
Be warned – this article may come across as a bit shouty at times. I may veer off into a rant here and there. BUT this is something I feel incredibly passionate about. (Fingers crossed it will all get toned down in the edit!)
Guess what? On the 25th May 2018, there wasn’t an apocalypse in the digital marketing world. Not only that, in spite of all those re-consent emails, the crap in my inbox does not seem to have died down. Not even a little bit!
Waking up this morning to the BBC News article announcing Google For Jobs had arrived in the UK was exciting – it’s been a long time coming!
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