Stephen Church

Content Writing - the Cinderella of marketing

Content Writing – the Cinderella of marketing

By Stephen Church / 22/05/2018
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Words. Do you remember them? Those little squiggly things, line after line, neatly laid out across the page. I’ll tell you something. They matter. They really do.

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How writing about yourself and your business is pointless.

How writing about yourself and your business is pointless – Write instead about what matters to your client

By Stephen Church / 20/02/2018
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My daughter Hannah would make a great copywriter. What’s that? “How do I know?”? Well, that’s obvious. It’s in the genes!

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Shouldn’t Dave be thinking like Donald? Knowing what you don’t know - Why small business owners should listen to the experts

Shouldn’t Dave be thinking like Donald? – Why small business owners should listen to the experts

By Stephen Church / 14/03/2017
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Remember Donald? No – not that Donald … although he’s possibly just as loathsome. On this occasion, we mean Donald Rumsfeld, the most dangerous man ever to have held the…

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