3 core attributes you need for your business to succeed on social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing a digital marketing strategy. It is so clear, that I have even been able to confidently craft a statement about who we help here at Green Umbrella. We help businesses…

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ideal client on social media

This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their businesses. Part of measuring the success of social media is about knowing that we have reached the right people and attracted followers that are the target market of the business…

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75 Things to Post On Social Media

You know that feeling? You have to create the most compelling and engaging content for your brand – but you just don’t know where to start! We’ve all been there so, whether you are new to creating social media content or just suffering from social media writer’s block, this book is exactly what you need! …

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How to get reviews and recommendations

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way to create social proof that can exhibit just how good you are delivering your services. In today’s world, we’re more inclined to trust the word of whoever we meet in…

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Apsco Social Media Masterclass

Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring your social media activity impacts your recruitment business positively is vital. This course provides expert training on how to elevate your social media strategy, so it builds your brand, creates…

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ROI of events - How to follow up leads after an event

I’m not going to lie… two days of networking, speaking, selling and catching up with old friends at this year’s Rec Expo has left me absolutely cream-crackered. And I know my fellow Greenies will say the same! But we’ve invested. We pitched up at the NEC for the Rec Expo on Wednesday, worked our socks…

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It's That Time of Year Again! Rec Expo

As you may know, a large percentage of the work we do is, in fact, within the Recruitment sector. We work to deliver marketing services for recruitment agency businesses, and for other suppliers who serve them too. One of the key events in our calendar is The Recruitment Agency Expo, or Rec Expo as it’s…

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How to crowdsourceideas #askmeanything

September has, so far, been mostly spent on the road! Green Umbrella has been up and down the country speaking at various events and sharing our knowledge, hoping to help business owners learn more about how to make social work for their businesses. We always arrive at these events prepared with a slide deck ready…

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