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Posts by Julia Doherty

Types of Content That Every Social Media Manager Should Avoid

Types of Content That Every Social Media Manager Should Avoid

Let’s be honest here, we are now living in an age where general consumers understand marketing more than ever before.  They know that if they have been looking for a new cooker online that this is the reason why they are suddenly seeing adverts for that very same cooker.  They no longer believe that it…

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Instagram Will Now Let You Post To Multiple Accounts

Instagram Will Now Let You Post To Multiple Accounts

This new feature on Instagram was spotted “in the wild” back in December, but then it went a bit under the radar.  A frown appeared on my face when I first read this article as I think that posting the same content to multiple accounts will simply create lazy marketers. What is the new feature? Instagram…

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The Three Ps of Social Media | Getting Back to Basics

The Three Ps of Social Media

As we start the new year, I was thinking about how this industry has changed over the last two years.  Social networking sites are becoming saturated with business messages, and we really need to shift our mindset about online marketing if we want to be successful.  When I am critiquing websites and social media channels…

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What Can We Expect from 2019?

What Can We Expect from 2019?

As 2018 draws to a close, I sit in the peace and quiet of my home office reflecting on the last 12 months.  But as I ponder the changes of the last 12 months, I find my mind wandering back to the last nine years and realise that it has been a journey that has…

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I’ve Lost My Love For Twitter…. Until I Listened To This Podcast

I've Lost My Love For Twitter.... Until I Listened To This Podcast

Over the last six months or so I have found Twitter to be a chore.  I sent my very first Tweet in January 2009 and we have certainly seen many changes over that time.  Do you remember when we first tweeted by sending a text message from our phones? How times have changed.   Fast forward to 2010,…

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How To Ask For A Customer Testimonial (And Get Them!)

How To Ask For A Customer Testimonial (And Get Them!)

Unless you are selling items on Amazon, eBay, your website, or you work in the hospitality industry, it is extremely difficult to get reviews, recommendations or testimonials.  It is not natural to give a written testimonial for a b2b service unless you are prompted to do so. My nan once said to me “If you don’t ask…

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What Is An Instagram Nametag?

What Is An Instagram Nametag?

In all honesty, I raised my eyebrows when I heard that Instagram was launching Nametags earlier this year.  If you are not sure what a Nametag is on Instagram, it is the posh name for an Instagram QR code for your account/username.  The idea is that if you meet someone at an event, or in…

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My Top 5 Recommendations For Starting A New Business

My Top 5 Recommendations For Starting A New Business

Whilst on a recent holiday, I received a text message from a friend saying “I’ve been writing lots of ideas about a new business venture and I can’t wait to get started”. If there is one thing I love about starting a new business, it is the excitement of creating something new.  The ideas about…

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