Julia Doherty

Why Are Companies Terrible At Using Social Media for Customer Service?

Why Are Companies Terrible At Using Social Media for Customer Service?

By Julia Doherty / 07/06/2018
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Do you have an effective listening strategy for your business?  If someone says something about you or your business online then you want to know about it.  Good, bad or…

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Should You Launch A Group on Facebook or LinkedIn?

Should You Launch A Group on Facebook or LinkedIn?

By Julia Doherty / 31/05/2018
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My official answer to this question should be “it depends on your target audience”, but if I am completely honest with myself I think that the days of active LinkedIn…

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How to Leverage Social Media to Amplify Word-of-Mouth Marketing

How to Leverage Social Media to Amplify Word-of-Mouth Marketing

By Julia Doherty / 24/05/2018
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Another killer presentation at Social Media Marketing World was by Jay Baer.  I was in awe when he entered the stage as I have read all of his books, including…

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A Secret Social Media Tactic That Works!

A Secret Social Media Tactic That Works!

By Julia Doherty / 17/05/2018
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Eyeballs!  Why have I not figured this out before?  I have been working in the world of social media for the last ten years and it was only during social…

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Why You Should Implement A Facebook Story Strategy Now!

Why You Should Implement A Facebook Story Strategy Now!

By Julia Doherty / 03/05/2018
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In my opinion, Facebook stories are going to be HUGE for businesses in the next twelve months, and I am gobsmacked that no-one is utilising this feature.

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Why You Should Consider the Twitter Algorithm When Planning Your Content

Why You Should Consider the Twitter Algorithm When Planning Your Content

By Julia Doherty / 19/04/2018
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The algorithms are coming…. the algorithms are coming! I had the pleasure of listening to a strategy talk in San Diego from Andrew and Pete, (famous YouTubers, and Twitterers), who presented…

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Cambridge Analytica - The Future of Social Media

Cambridge Analytica – The Future of Social Media

By Julia Doherty / 23/03/2018
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Facebook is dead.  Everyone is deleting their Facebook profiles.  You are not safe.  These are the words that I was hearing when I attended a meeting last Thursday morning, and…

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Is your Website Ready for https?

Is your Website Ready for https?

By Julia Doherty / 22/03/2018
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If you own a website then this article will be important for you, as Google’s https deadline is drawing near. In this article we will cover: Google Chrome users will…

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Do You Like Cake? ...then you could be the right fit for the GU team

Do You Like Cake? …then you could be the right fit for the GU team

By Julia Doherty / 18/03/2018
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We eat lots of cake at Green Umbrella.   Well, actually we eat lots of cake, biscuits, bacon sarnies and sweets!  We also sing a lot (and if you are lucky…

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The Future of Social Media... Be Human!

The Future of Social Media… Be Human!

By Julia Doherty / 08/03/2018
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Once I had got over the “Oh, look, there is Mari Smith, isn’t she tall!” or “Oh look, Michael Stelzner is much smaller than I expected!”, I got down to…

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