Customer Value

Business guru after business guru all tell us how important it is to know your business numbers.  I’ve lost track of the number of Dragon’s Den contestants coming under fire for not knowing them!

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Have Google’s recent changes to search and pay per click advertising gone too far? Anyone who is even slightly familiar with the search giant will know that they like to change things up – a lot! Some of their past changes have been good for small businesses trying to be found online: cleaning up search…

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