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Posts by Phil Smith

What’s your website’s You-to-We ratio?

Have you ever been to a social event, maybe a wedding reception or party, and got talking to a total stranger? Now, sometimes that can be great. Many friendships and romances have started that way. But often, I bet you’ve ended up being talked at by someone who went on and on and on about…

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Brochures! Does Anyone Actually Read Them?

Brochures! Does Anyone Actually Read Them?

Have you ever been to a trade exhibition or a business fair and come back with a number of brochures? Did you read many of them? I have this theory that most of them don’t get read. At best, they might be opened and flicked through. But actually read by someone, all the way through?…

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