The Green Umbrella Marketing Blog

As we start the new year, I was thinking about how this industry has changed over the last two years.  Social networking sites are becoming saturated with business messages, and we really need to shift our mindset about online marketing if we want to be successful.  When I am critiquing websites and social media channels…

As 2018 draws to a close, I sit in the peace and quiet of my home office reflecting on the last 12 months.  But as I ponder the changes of the last 12 months, I find my mind wandering back to the last nine years and realise that it has been a journey that has…

This year has certainly been a rollercoaster ride for some of the core social networks! As Marketers, we all have our own axes to grind in relation to the happenings of 2018, and there will be stories that will stand out to us individually for various reasons. This article is not a round-up of everything…

Over the last six months or so I have found Twitter to be a chore.  I sent my very first Tweet in January 2009 and we have certainly seen many changes over that time.  Do you remember when we first tweeted by sending a text message from our phones? How times have changed.   Fast forward to 2010,…

Like many businesses, in the past we have sent Christmas cards – as design and print is one of our services we are almost obliged to! Again this year we have decided, for a very good reason, not to do so. Like last year we will be once again donating the £250 we normally spend…

Unless you are selling items on Amazon, eBay, your website, or you work in the hospitality industry, it is extremely difficult to get reviews, recommendations or testimonials.  It is not natural to give a written testimonial for a b2b service unless you are prompted to do so. My nan once said to me “If you don’t ask…

Every now and then I hear these words, usually uttered in frustration by someone in a business development or sales role, and also (more often than not), just after the owner of their business has engaged my services to ensure everyone in their sales team has a tip-top LinkedIn presence.

Proofreading your own work can be difficult. When you’ve been looking at the same words for a few hours, it becomes easy to miss a mistake or two. But there’s still no excuse for publishing content with typos. Read on to learn how to properly proofread your own content.

In all honesty, I raised my eyebrows when I heard that Instagram was launching Nametags earlier this year.  If you are not sure what a Nametag is on Instagram, it is the posh name for an Instagram QR code for your account/username.  The idea is that if you meet someone at an event, or in…

Anyone who has travelled on the London Underground will be familiar with the recorded voice that warns us to ‘mind the gap’. It’s very good advice, but the gap I am concerned with is not the gap between the edge of the train and the platform. 

Over the last few months at GU I have learnt a lot – from getting over my fear of answering the phone to learning the ins and outs of Facebook. So, I thought I would write a list of tricks and tips I’ve learnt for mastering Facebook, and hopefully, they might help you out too.

Whilst on a recent holiday, I received a text message from a friend saying “I’ve been writing lots of ideas about a new business venture and I can’t wait to get started”. If there is one thing I love about starting a new business, it is the excitement of creating something new.  The ideas about…