The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Is Your Business Marketing to the 65%?

Is Your Business Marketing to the 65%?

Here’s a scenario for you… I have 100 people I’ve swept off the street, 65 of them are in one room, and 35 are in another. You get to pitch your product or service to the people in one of those rooms.

Five Apps That Will Enhance Your Instagram Presence

Five Apps That Will Enhance Your Instagram Presence

Instagram is all about images!  If you are uploading vertical images to your business Instagram account then I urge you to stop right now… thank you very much. [I am now singing that song in my head!].

Hang on a minute, I’m just having a micro-moment

Hang on a minute, I’m just having a micro-moment

Recently I was asked by my daughter to purchase alien-themed party bags for her favourite toy, Sheepy’s, birthday party; it was Wednesday, and they were needed for Saturday. Sheepy must be about 101 by now as we always seem to be celebrating these occasions.

The Apprentice…You’re Hired!

I always thought that starting a new job would be hard, but it’s not as daunting as I once thought. After moving two hours away from my childhood home to start this apprenticeship, I was worried, to say the least. After doing a year-long course in media makeup, I wasn’t expecting to start an apprenticeship…

Money Isn’t Everything!

How often have you heard that phrase over the course of your life? I know that I have heard it numerous times.  Usually when we have lost a client, or perhaps dented the car (shhh, don’t tell my husband!).  But is it true or are we just kidding ourselves?

Five Amazing Ways To Boost Your Productivity

Five Amazing Ways To Boost Your Productivity

No matter how focused on achieving our goals we are, productivity seems to escape us. It’s a common problem among all kinds of professionals. When we are productive we are happier, more satisfied, optimistic and so on. Our days seem to be spent in a good way. But laziness and procrastination seem to set in…

What is The Future of Twitter?

What is The Future of Twitter?

It is important for Green Umbrella to keep ahead of the game when it comes to all things social media related.  Online Marketing is such a fast-moving industry, and it is one reason why I still love what I do.   Each week I produce a weekly email of “the latest developments in social media” for…

Three Steps to Customer Excellence

Three Steps to Customer Excellence

“Do what you do so well, they will want to see it again, and bring their friends.” – Walt Disney I started my life in training as a customer care trainer. I was chosen because I have a passion for serving others and delivering a great experience to others. These are my reflections on how…

How to get new ideas for your business

How To Get New Ideas for Your Business

There is one question that I tend to get asked quite often and that is “How on earth did you think of that?” or “Where did that idea come from?”.  I will let you into a secret, there is no such thing as an original idea, but there is such a thing as authenticity.  If…

Social Media Analytics: Use Data to Grow Your Business

Social Media Analytics: Use Data to Grow Your Business

Social media is by far one of the most effective marketing strategies, and it has become an indispensable weapon in any marketer’s arsenal, and rightfully so if we bear in mind that there are more than 3 billion social media users all around the world. This strategy is also cost-effective, which makes it perfect for…

How a Wig and a Leotard Became One of Our Best Sales Strategies

How a Wig and a Leotard Became One of Our Best Sales Strategies

Do you ever get the feeling that people fear certain phrases coming out of your mouth? I’m pretty certain this is how my team feel when I bound into the office and declare ‘I’ve got an idea!’.

Is Your Productivity Being Threatened By These Distractions?

Is Your Productivity Being Threatened By These Distractions?

We have all read the books such as “Getting Things Done” by David Allen, or “Early to Rise” by Andy Traub, but if you want to be productive during your working day then it’s the little things that you ideally need to pay attention to.

The GU team and George the Giraffe

We Had A Blast! – Recruitment Agency Expo

This is a slightly different article from the usual opinion and educational pieces I write. The first half of this week was spent in London ...
LinkedIn No-No's

LinkedIn Message No-Nos! STOP sending these LinkedIn messages

It's no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you ...

How to generate leads using social media

In today's digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For ...

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that 'everyone' uses Instagram - that would be an absolute ...

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, 'Wow - we had it SO ...
content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the ...
Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And ...
Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference. Over an afternoon of ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the ...
Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly ...
2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!! Each year I sit down between Christmas and New Year, as many ...

Top 10 most read marketing articles in 2023 from the GU Blog

It's almost Christmas, and many of you will be disappearing already to spend a few extra days taking a well-earned break. So rather than sharing ...