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Success, Rugby, And Leadership

As I wrote this, the England Rugby team had already won this year’s 6 Nations Championship with a game in hand. They were poised for ...

The End Of Local Business Web Advertising Is Nigh

Have Google's recent changes to search and pay per click advertising gone too far? Anyone who is even slightly familiar with the search giant will ...

Good news! Twitter's Character Limit Is Staying At 140 Characters, Not 10,000!

Twitter have finally realised that what makes them different and unique is the 140 character limit.  It is the bite-sized chunks of information allowing people to ...

Have You Thought About Your Digital Afterlife?

Can I share a tip with you?  If part of your daily social media activities is to comment on those that are celebrating a work ...

Ransomware – What Is It, Why Should I Be Concerned About It, And What Can I Do?

Ransomware is a particularly nasty type of Malicious software, a bit like a very nasty computer virus. Once it’s installed itself on your computer it ...

Why I am Losing Confidence in LinkedIn

Over the last week or so we have seen the disappearance of even more features on LinkedIn, which makes me wonder what they are going ...

Habits And The law Of Unintended Consequences

New Year is a fast-receding memory now and, for many of us, so are the resolutions we made to improve ourselves and transform our business. ...

Five Reasons That Will Make Your Content A Success Or A Failure

At the end of every month, I have a bit of a cleanse and I go through my email inbox to "unsubscribe" to content. During ...

Now Trending: #facebookbashing

Facebook. Oh, Facebook. A marketers dream. A marketers nightmare. Let’s have a show of hands. How many of you have seen posts from pages saying ...

Build A Sales Ladder And Sell Up

Quick Win Number 7 from the popular book Quick Wins in Sales and Marketing by sales growth expert Jackie Jarvis. “Taking one small step at ...
Wordpress security

Are You Concerned About the Ongoing Security of Your WordPress Website?

Your website is your shop front and for many businesses the main source of leads or purchases. Clients expect to be able to interact with ...
Good adwords advice

Seven Ways To Not Lose Money When Running A Google AdWords Pay Per Click Campaign

Google AdWords, if done correctly, can bring you leads, enquiries and sales like few other platforms, but so many people set up a campaign incorrectly ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...
ideal client on social media

How Do I know I’m Talking to the Right People on Social Media?

This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their ...
Event: Social Media Marketing For Today’s Recruiter

Social Media Marketing for Today's Recruiter

This course, run by Recruitment Matters and delivered by Christina, provides everything you need to know about elevating your social media strategy to find candidates ...
Target Audience

Are You Making this Social Media Mistake?

If you often find yourself racking your brain for ideas on what to post, and struggle to come up with something new, then you might ...
How to get reviews and recommendations

How To Get Reviews And Recommendations For My Business

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way ...
Apsco Social Media Masterclass

Social Media Masterclass for Recruiters

Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring ...
video ideas

Help! I Want to Make a Video, but I Have No Idea What About

We all know that video is king and that you should be using it in your social media channels on a regular basis, but what ...
What’s on your Christmas Marketing List?

Shh! …Holidays are Coming – What’s on your Christmas Marketing List?

No one - and I mean no one, wants to be the first person to talk about it. We start to see the evidence of ...
ROI of events - How to follow up leads after an event

ROI of Events – How to Follow up Leads After an Event

I’m not going to lie… two days of networking, speaking, selling and catching up with old friends at this year’s Rec Expo has left me ...
Is your business card still doing the business?

Is Your Business Card Still Doing the Business?

This is a question that I asked a few years back on LinkedIn, and today the humble business card still has its place and is ...
It's That Time of Year Again! Rec Expo

It's That Time of Year Again!

As you may know, a large percentage of the work we do is, in fact, within the Recruitment sector. We work to deliver marketing services ...
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