The Green Umbrella Marketing Blog

When it comes to local businesses, local search optimisation is a critical marketing component that can make or break a local brand. Every day, individuals search for local goods, services and products. In fact, over 70% of all purchase decisions made by consumers begin with a search engine query. This includes those purchases that end…

The algorithms are coming…. the algorithms are coming! I had the pleasure of listening to a strategy talk in San Diego from Andrew and Pete, (famous YouTubers, and Twitterers), who presented a very entertaining session to do with the Twitter algorithm.  I picked up some fabulous golden nuggets which I thought I would share with you…

How much do you think your looks affect your success? It’s a controversial question. You might firmly believe that your knowledge and capability should play a bigger part. You know your stuff and are building a business on something you’re passionate about, why should your looks play a part in this?

Content is king, and this is why having an effective blogging strategy is paramount to your online marketing success. You have written a blog, uploaded it to your website, but now what? In this webinar, Julia will walk through an effective blogging process that anyone can implement into their business. * How often should you…

For those who own and run their own eCommerce website, you probably know just how successful this type of business can be. You are running an online store that enables people to buy merchandise and have it shipped right to their home. The whole idea of running an eCommerce site is one that many people…

There’s so much in the news at the moment reminding us how important it is to reduce plastic waste. We’ve all seen, and almost certainly been shocked by, images on social media, and programmes such as David Attenborough’s Blue Planet showing how our oceans, in particular, are being affected by the amount of waste plastics.…

There’s no denying that our beloved LinkedIn app will always be the number one go-to smartphone app for recruiters. However, introducing new apps to your social media recruitment strategy (or in this case, technically not-so-new ones) will always help you stay a step ahead of the competition.

Facebook is dead.  Everyone is deleting their Facebook profiles.  You are not safe.  These are the words that I was hearing when I attended a meeting last Thursday morning, and then again at a networking event on Friday.

If you own a website then this article will be important for you, as Google’s https deadline is drawing near. In this article we will cover: Google Chrome users will no longer see non-https sites in search results How to check if your site will be affected (checklist) How to get your site ready for…

Join us on Monday 16th April for a fun, laid-back webinar on time management and productivity with author, speaker, and social media expert Julia Doherty. In this webinar, Julia will touch on the various tools and techniques that you can implement in your everyday life to become more productive and find time to do the…

One of my favourite films of all time is The Life of Brian by Monty Python. I have watched it numerous times and can reel out countless quotes from the movie, which still make me laugh.Being in sales, one of my favourite scenes from the film is when Brian (“he’s not the messiah, he’s a…

We eat lots of cake at Green Umbrella.   Well, actually we eat lots of cake, biscuits, bacon sarnies and sweets!  We also sing a lot (and if you are lucky enough, you may catch Emily in one of her super creative moods as she creates another musical masterpiece!) – yes, she is famous for the…