The Green Umbrella Marketing Blog

Conversion rate optimisation – commonly abbreviated to CRO – is often overlooked in favour of more technical SEO strategies. Both seek to optimise and get the best possible value from digital content, naturally leading to some overlap between the two. Yet while the point where one process ends and the other begins is anything but…

Are you struggling to understand how to make the most of Facebook Business Manager? Do you need help breaking down its features so you can maximize your impact? In this session, Christina will share everything you need to know about Facebook Business Manager. She will cover the pros and cons of Business Manager, give you…

As Facebook has grown, and more and more businesses have jumped on the Facebook bandwagon, this amazing social media network is quickly running out of real-estate where businesses can advertise. 

No one wants to be behind the times. Being on-trend helps keep you and your business in front of the chasing pack, and away from the rabble fighting for the attention of your customers.

Are you using engagement bait within your Facebook posts?  If this is a strategy for you then you may want to consider changing your style of posting with these new algorithm changes. Engagement bait is the latest algorithm change for Facebook. There are five types of engagement bait that you should avoid. 1. Vote bait…

As I type, I am snuggled up on a cosy couch, in front of a roaring fire at the very lavish Whittlebury Hall Hotel and Spa.  Each year, I take a day out for myself to update my life plan and set the goals for the forthcoming year.  This is now the ninth year of…

Are you excited to use LinkedIn’s native video to enhance your networking and marketing? Do you need help understanding the ins and outs of this feature? I see so many people making mistakes that I just want to shout at the screen! In this session, Julia will share everything you need to know to master…

IF YOU’RE IN RECRUITMENT – YOU NEED SOCIAL MEDIA! Now you might ask how I can make such a confident statement.  The fact is, I ran a successful recruitment agency for many years.  Business was good but it was when I started to use social media that the business took off to the extent that…

I was recently browsing my LinkedIn feed and had the audacity to ask an accomplished growth marketer (probably the most coveted title a marketer could have these days) a simple question.

Online marketing and social media is such a fast-moving industry that it is hard to keep up with all the changes. If you are feeling a little overwhelmed then fear not as Julia will present a very passionate talk as to how you can leverage the new developments in social media. Hear about the new…

In early 2017, Instagram introduced an algorithm into the newsfeed.  This is good news for the user as you only see posts from people that you interact with, even if you are following people, you won’t see their posts unless you double click or comment on their photos.  But, it is not good news for the…

Like many businesses, we normally send Christmas cards (as design and print is one of our services we are almost obliged to), but this year we have decided, for a very good reason, not to do so. This year we will be donating the £250 we normally spend on Christmas Cards to “Emma’s Aim“. We…