The Green Umbrella Marketing Blog

You don’t have to be a “copywriter” to write good copy. However, you must understand that sometimes writing copy takes time and patience. Now, when I talk about “copy”, I don’t just mean blog writing although, this is a form of copy. Copy can be an article, website pages, leaflet, even your posts on social…

You have created a Twitter account and sent your first Tweet but there is very little engagement so far. Before you implement an effective content strategy for your Twitter account then we recommend looking at how your account has been built. In this webinar, I will walk you through a simple ten-point checklist of things…

Oxford Business Woman’s Compelling, Transformational Book Empowers YOU to Listen to YOUR “Voice of Slow” Green Umbrella bring you a special sample chapter from Jackie Jarvis’s new book In Pursuit of Slow Are you addicted to busyness? Are you racing through your tasks like an express train but still not feeling satisfied with what you…

Performance management ……………….. It is a process that looks at activities that ensure that goals are consistently being met in an effective and efficient manner. Performance management can focus on the performance of an organisation, department or employee. So do we really need to worry if our staff are working hard for our organisation, could…

In the last two months, LinkedIn has put my account in restricted mode.  I was unable to access my account, or any of my LinkedIn data until I had reactivated my account.  I was extremely apprehensive to reactivate my account as LinkedIn was requesting a copy of my government ID (passport or driving license).  Any software…

Have you seen a decline in LinkedIn group activity over the last year? I know I have. When LinkedIn made the decision to change the structure of a group and then removed the ability to schedule posts into a group we saw many companies transfer their activity to Facebook. In this webinar, I will explain…

Stress is the modern ‘backache’ and directly or indirectly causes more lost days at work than any other disease. The HSE estimates that 11.7 million days were lost in the year 2015/16 Stress, and why it’s a double-edged sword Stress is what gets you up in the morning and gets you to work, whether you…

Running a local business can be a joy, but it can also be a massive challenge, and as any business owner will know too well, there are good times, bad times and times when things are just OK.

I am often asked, “Do I need a company page on LinkedIn?”.   In all honesty, if you are a small enterprise, and you have no intention of selling your business in the future, then my answer would be no, just stick with your personal profile.   If you have a business that is more than just…

Are you time starved? Are you struggling to fit it all in and social media ends up at the bottom of your list? Then this webinar is for you!

When was the last time you looked at your LinkedIn profile? Did you know that we now have new segments such as accomplishments, profile picture filters and linked media? In this webinar, I will walk you through a 10 point checklist to maximise the most of your profile. I will show you some neat little…

It was Sunday evening and I was snuggled on the couch with my MacBook in my lap, all set to put the finishing touches to the slides for my LinkedIn webinar that I was presenting the following day.  I visit www.linkedin.com and I am faced with the following screen: