The Green Umbrella Marketing Blog

It is often said that being in business is like being in a battle. Only the strong survive, the weak will perish, that it’s dog eat dog out there. Many people will quote you the ancient text ‘The Art of War’ by Sun Tzu as a go to read for the serious business professional without…

Every quarter we run a webinar that will give you all the latest updates on the main social media platforms, as well as any new Google algorithm changes.  So much happens each week in this busy industry that it is important to keep up with the latest developments.

At Beyond Theory, we’ve been using social media channels for some time now. Initially LinkedIn, then Twitter and Facebook accounts soon followed. About six months ago we decided to use Instagram. Here’s my story of why, how, and so what?

Long blog alert!  There have been quite a few developments on LinkedIn over the last few months, so I thought you may find it useful to skim through this blog and update yourself on features that have been removed, adjustments (as things move!), and of course the new and shiny tools that are available on…

Link building. Google frowns upon it, in fact, they say you really should not do it and yet without good links, trying to get long term search engine rankings that are stable and worthwhile is nigh on impossible.

I am by no means an SEO expert, and I would never offer this as a service, but rest assured SEO is not dead.  Saying that, I am hearing more and more people asking “Is it really important to have an SEO strategy anyway?”, “I get more traction from my social networking sites rather than…

Recruitment isn’t for everyone. It’s hard work, the hours are long, and clients and candidates alike can be difficult to manage. But for all the potential heartache, there are plenty of reasons why being a recruiter is awesome. If you’re one of those people who has fallen hard for our profession, who wears the title…

Is your LinkedIn Company page just lying there and not really achieving much? Do you wish you had a plan to increase visibility, engagement, traffic, and business with your page? In this webinar, I will walk you through four steps to increase your visibility and share with you some tactics to gain more followers to…

“Just do it!” Writing an online blog shouldn’t be like running a 4-minute mile, so why set yourself impossible goals? Just think of a blog as a gentle jog (see, it even rhymes!) This is the first in a series of articles designed to help the ‘writing unfit’ become more athletic with their online submissions.…

I would like to start off this blog with the words “We have all done it”, but I am not sure that everyone has actually done this!  In my business life, I have done it twice, so you would think I would have learned, but oh no, I needed to make the mistake a few…

So many times when I speak to recruiters, they tell me they would like to get more business development (BD) calls done, but they just don’t have time. A key reason for not feeling able to find the time for BD calls is having lots of jobs on – ‘and you have to prioritise your…

Times have changed, but in my day (that makes me sound ancient!), we had a different mindset towards work.  If you were the first person in the office and the last to leave you were awarded an unseen “badge of honour”.  We also felt that if we did leave on time then we would be…