The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Can Your Employees Talk to You?

Can Your Employees Talk to You?

I had a situation recently when a member of my team shared something that was troubling her, something that, although she said wasn’t that big a deal, was on her mind; a comment that made her feel a certain way about what she was doing in her role. I was so glad she felt she…

The World Has Changed, But Humans Will Always Be Humans

The World Has Changed, But Humans Will Always Be Humans

I was recently watching the Ed Sheeran and James Corden Carpool Karaoke when something caught my attention.  I have no idea how I missed this announcement in the media, but Ed Sheeran does not have a mobile phone and he quit social media last year!  He told James Corden that when people messaged him it…

Why Small Businesses Stay Small – The Fear Factor – part 2

Why Small Businesses Stay Small – The Fear Factor – part 2

Building on my previous article, here are some other factors which may hold back a business from reaching its full potential.

Where to Fish for Diverse Sources of Content

Where to Fish for Diverse Sources of Content

            Each week, it is becoming more and more challenging to find interesting and stimulating content for your social media channels.  With the forever changing algorithms, it is important to share content that is both popular and engaging for your audience.  The content is out there if you know where to…

I DON’T MARKET MY BUSINESS!

I DON’T MARKET MY BUSINESS!

I hear this phrase when I speak to some companies, “I don’t market my business, and we are doing really well.” Cue my bemused smile…Awesome, you are doing well, I’m pleased, but sorry, you said that you don’t market your business? You have never done any marketing? Hmm.

How to Use Twitter to Breathe New Life into Your Old Content [webinar]

Do you know what articles perform well for you?  Looking at your Google Analytics you know that a particular older article is generating lots of traffic to your website, so how do you get more traffic to that particular blog?

Top Five IR35 Hotspots

Top Five IR35 Hotspots

IR35  is well into its teenage years – reaching its 17th birthday this April, and being a parent of two teenagers I was struck by some of the parallels I can draw between the two!

Facebook video webinar for June 2017

Get More Exposure with Facebook Video [Webinar – June 2017]

Are you struggling with reach and engagement on Facebook? Wondering how to use video to increase the visibility of your Page and your brand? In this Facebook Webinar you will learn: Why uploading your native video to Facebook works better than copying the link from YouTube Should you still upload your video to YouTube? What type…

Are You Maximising the Power of Job Alerts?

Are You Maximising the Power of Job Alerts?

Attracting passive and active candidates into your recruitment agency takes a constant flurry of activity and concerted effort. Whether it’s sharing your job URLs across all your social channels, creating great adverts for the right job boards, or sending out a bulk email campaign to your candidates, there’s plenty to think about. One frequently untapped…

Four Tips To Evolve Your Habits As Your Career Progresses

Four Tips To Evolve Your Habits As Your Career Progresses

In every aspect of life, your needs and the expectations placed on you evolve as you do. The same applies when approaching different stages of your career. As your work tasks progress from entry-level tasks to more senior level ones, your mental approach to the goals at hand has to progress with them.

Sales is All about the Conversation - 7 Ways to Make Yours Great

Sales is All about the Conversation – 7 Ways to Make Yours Great

‘Every BIG opportunity starts with a small conversation’ – Jackie Jarvis Observe anyone successful in sales, and you will see that they are good at the art of conversation. If you think that sounds easy, think again. Having engaging sales conversations takes a lot of skill and practice.

How to Implement An Effective Listening Strategy For Your Business

How to Implement An Effective Listening Strategy For Your Business

It was 7 am on Christmas Eve in 2009.  I reached over to the bedside cabinet for my iPhone to check my Facebook feed.  This was a habit that I conducted every morning, even before that first cup of coffee!  Back then I owned a recruitment agency, and as I scanned the newsfeed I noticed…

The GU team and George the Giraffe

We Had A Blast! – Recruitment Agency Expo

This is a slightly different article from the usual opinion and educational pieces I write. The first half of this week was spent in London ...
LinkedIn No-No's

LinkedIn Message No-Nos! STOP sending these LinkedIn messages

It's no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you ...

How to generate leads using social media

In today's digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For ...

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that 'everyone' uses Instagram - that would be an absolute ...

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, 'Wow - we had it SO ...
content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the ...
Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And ...
Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference. Over an afternoon of ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the ...
Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly ...
2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!! Each year I sit down between Christmas and New Year, as many ...

Top 10 most read marketing articles in 2023 from the GU Blog

It's almost Christmas, and many of you will be disappearing already to spend a few extra days taking a well-earned break. So rather than sharing ...