The Green Umbrella Marketing Blog
Marketing Blogs For SME business owners and business leaders
Can Your Employees Talk to You?
By Lynne Rose |
I had a situation recently when a member of my team shared something that was troubling her, something that, although she said wasn’t that big a deal, was on her mind; a comment that made her feel a certain way about what she was doing in her role. I was so glad she felt she…
The World Has Changed, But Humans Will Always Be Humans
By Julia Doherty |
I was recently watching the Ed Sheeran and James Corden Carpool Karaoke when something caught my attention. I have no idea how I missed this announcement in the media, but Ed Sheeran does not have a mobile phone and he quit social media last year! He told James Corden that when people messaged him it…
Why Small Businesses Stay Small – The Fear Factor – part 2
By Paul Green |
Building on my previous article, here are some other factors which may hold back a business from reaching its full potential.
Where to Fish for Diverse Sources of Content
By Julia Doherty |
Each week, it is becoming more and more challenging to find interesting and stimulating content for your social media channels. With the forever changing algorithms, it is important to share content that is both popular and engaging for your audience. The content is out there if you know where to…
I DON’T MARKET MY BUSINESS!
By Heather Selbie |
I hear this phrase when I speak to some companies, “I don’t market my business, and we are doing really well.” Cue my bemused smile…Awesome, you are doing well, I’m pleased, but sorry, you said that you don’t market your business? You have never done any marketing? Hmm.
How to Use Twitter to Breathe New Life into Your Old Content [webinar]
By Green Umbrella |
Do you know what articles perform well for you? Looking at your Google Analytics you know that a particular older article is generating lots of traffic to your website, so how do you get more traffic to that particular blog?
Top Five IR35 Hotspots
By Matt Harrison |
IR35 is well into its teenage years – reaching its 17th birthday this April, and being a parent of two teenagers I was struck by some of the parallels I can draw between the two!
Get More Exposure with Facebook Video [Webinar – June 2017]
By Julia Doherty |
Are you struggling with reach and engagement on Facebook? Wondering how to use video to increase the visibility of your Page and your brand? In this Facebook Webinar you will learn: Why uploading your native video to Facebook works better than copying the link from YouTube Should you still upload your video to YouTube? What type…
Are You Maximising the Power of Job Alerts?
By Wendy McDougall |
Attracting passive and active candidates into your recruitment agency takes a constant flurry of activity and concerted effort. Whether it’s sharing your job URLs across all your social channels, creating great adverts for the right job boards, or sending out a bulk email campaign to your candidates, there’s plenty to think about. One frequently untapped…
Four Tips To Evolve Your Habits As Your Career Progresses
By Jessica Whitton |
In every aspect of life, your needs and the expectations placed on you evolve as you do. The same applies when approaching different stages of your career. As your work tasks progress from entry-level tasks to more senior level ones, your mental approach to the goals at hand has to progress with them.
Sales is All about the Conversation – 7 Ways to Make Yours Great
By Jackie Jarvis |
‘Every BIG opportunity starts with a small conversation’ – Jackie Jarvis Observe anyone successful in sales, and you will see that they are good at the art of conversation. If you think that sounds easy, think again. Having engaging sales conversations takes a lot of skill and practice.
How to Implement An Effective Listening Strategy For Your Business
By Julia Doherty |
It was 7 am on Christmas Eve in 2009. I reached over to the bedside cabinet for my iPhone to check my Facebook feed. This was a habit that I conducted every morning, even before that first cup of coffee! Back then I owned a recruitment agency, and as I scanned the newsfeed I noticed…