The Green Umbrella Marketing Blog

Remember Donald? No – not that Donald … although he’s possibly just as loathsome. On this occasion, we mean Donald Rumsfeld, the most dangerous man ever to have held the post of U.S. Defence Secretary. So you’re wondering – “What can a man like Donald Rumsfeld teach us about running small businesses?”

If you are the social media manager for your company, or perhaps you have been the designated social media person for the business (as well as doing your “real” job).  If so then I need to scream from the rooftops that social media is SO much more than just posting new content onto your chosen…

Facebook is a fabulous tool for the small business owner, but it is also a very complex platform. No longer can you simply post something on your page and expect everyone to see your content. In this webinar, not only will we give you lots of tools, tips and techniques to generate interest in your…

Firstly, let me say a big thank you to Julia and the team at Green Umbrella for inviting me back as a guest blogger this year. In this blog, I am going to share with you some of my tips on how to successfully close a sale!

I have made many mistakes over the years when it comes to email marketing techniques.  I think the biggest mistake was when I created my first eBook (The 7 Deadly Sins of Social Media).  I created the book with good intentions of collecting email addresses.  I promoted the book on my website, and also on…

Are you blogging yet? If not then here are the main reasons why a blogging strategy should play a big part of your online marketing strategy.

Many small business owners are active on the networking circuit, committing a not inconsiderable amount of time and money in an attempt to build their businesses.

The Facebook weather app has been appearing and then disappearing when you open up the FB app on your mobile phone.  This is a fabulous new feature, but they have not yet rolled it out into the newsfeed, they have just been “playing” to see if it is something that people will like.

With the biggest trade show in an industry close to my heart running as I write, it’s a marketing tactic that can drain the most generous of budgets very quickly. So how do you choose, plan and budget for these events? It’s just a little more complicated than the heading of this blog suggests.

Every small business owner knows how important it is to keep their sales pipeline full. Some pieces of new potential business may have longer sales cycles than others and some expected to go ahead can be delayed. If you don’t keep prospecting for new work you could risk becoming a victim of feast and famine.…

When you spend a lot of time traveling then one way to make the time pass quickly is to listen to podcasts.  iTunes and Stitcher Radio are flooded with podcasts that are focused on social media, online marketing, digital marketing, entrepreneurship, leadership and management and productivity.  Some of these are excellent productions and some are simply…

If there is any question I’ve asked more times than any over my tax career, it’s “How much business travel do you do? The number of different responses I’ve had has been equally as numerous!