The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

Three New Sneaky LinkedIn Features That Are Quite Cool!

Three New Sneaky LinkedIn Features That Are Quite Cool!

Have you noticed any changes when you publish an article on LinkedIn?  There are lots of small changes that you may not have noticed, but some of these changes are quite important.   In this article, I will not only be telling you about the new LinkedIn Publisher updates, but I will also explain a bit…

A Colleague Has Set up My Facebook Page. Then Left The Company

A Colleague Has Set Up My Facebook Page, Then Left The Company!

The above words are part of our everyday live chat conversations, and I wish I could wave a magic wand and fix the problem for you, but sadly I am not that talented.

Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audience. The language you use is a crucial element that can significantly ...
Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

Generation Z surpassed Baby Boomers in the workforce a while ago; we're now all marketing to a blend of five distinct generational cohorts simultaneously. What ...
A professional woman thinking strategically against a blue background with the blog headline 'LinkedIn Profiles That Sell For You'.

Build a LinkedIn Profile That Sells For You

Most people treat their LinkedIn profile like a CV they filled in once and then forgot about. It sits there half-finished, doing nothing, while they ...
A cheerful woman sharing a secret against a blue background with the blog headline 'The Power of a PS' for email marketing.

The Power of a PS (and a Countdown Timer) in Your Email Marketing

Here's an odd fact about email marketing. After the opening line, the most-read part of your email is usually the PS. People scroll straight past ...
Smiling Christina Robinson,in a green top next to bold text that reads 'LinkedIn for Local Leads' on a blue background with map pins The main blog article title is: LinkedIn for Local Leads: A Step-by-Step Guide for Small Businesses At the bottom of the image is a bright green banner bar featuring the web address www.green-umbrella.biz and the Green Umbrella marketing logo. 💚Marketing 💜Mindset ❤️Mischief - Which of those do you need most help with? Working with recruitment agency owners and SMEs to help them stand out on social media since 2013.

LinkedIn for Local Leads: A Step-by-Step Guide for Small Businesses

When most business owners think of LinkedIn, they envision corporate giants, recruiters, and professionals in suits seeking to expand their global networks. And yes, LinkedIn ...
Social Media Advertising

The Truth About Sponsored Posts in Social Media Marketing

Social media has transformed how businesses connect with their audience. However, organic reach alone is no longer enough to stand out in an over-saturated online ...
A hopeful man making a begging gesture against a purple background with the blog headline 'Ask For The Recommendation Properly!'.

How to Get Testimonials That Win You Work

A testimonial only earns its place if the reader believes a real person actually said it. That means a full name, a location, ideally a ...
A cheerful man with glasses holding a smartphone and giving a thumbs up over a blue background with the blog headline 'Someone Liked Your Post. Now What?'.

Someone Liked Your Post. Now What?

I remember watching a business owner once. She got twenty-odd likes on a post she'd agonised over for an hour. She was thrilled. Genuinely buzzing. ...
A professional woman holding a digital tablet against an orange background with the blog headline 'How to write a newsletter people actually open'.

How To Write A Newsletter People Actually Open

I'm just going to say it how it is. Your subject line is fine. That isn't why nobody opened your email newsletter. If you want ...
A professional woman looking up thoughtfully against a pink background with the blog headline 'Get more from the blogs you've already written'.

Get More From the Blogs You’ve Already Written: Make an Audio Version

You've already done the hard part, getting an article written. Your blog exists. Somebody spent an afternoon on it, proofing it, optimising it, getting it ...
A professional man shouting behind a laptop on a digital background with the blog title 'Email Marketing Creates Sales'.

Email Marketing Creates Sales

Email marketing drives sales by building a list you actually own and nurturing it with regular, useful emails until the people on it are ready ...
A cheerful man fanning cash over his face against a yellow social media background with the blog title 'Likes Don't Pay The Bills!'.

How to Turn Social Media Engagement into Sales

Social media engagement alone isn’t enough. A flurry of likes, comments, and shares can feel like validation that your business is getting noticed. The hard ...