The Green Umbrella Marketing Blog
Marketing Blogs For SME business owners and business leaders
Three New Sneaky LinkedIn Features That Are Quite Cool!
By Julia Doherty |
Have you noticed any changes when you publish an article on LinkedIn? There are lots of small changes that you may not have noticed, but some of these changes are quite important. In this article, I will not only be telling you about the new LinkedIn Publisher updates, but I will also explain a bit…
A Colleague Has Set Up My Facebook Page, Then Left The Company!
By Julia Doherty |
The above words are part of our everyday live chat conversations, and I wish I could wave a magic wand and fix the problem for you, but sadly I am not that talented.
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How to Improve Website Copy to engage your audience
By Christina Robinson |
The way you communicate online plays a pivotal role in connecting with your audience. The language you use is a crucial element that can significantly ...
Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media
By Christina Robinson |
Generation Z surpassed Baby Boomers in the workforce a while ago; we're now all marketing to a blend of five distinct generational cohorts simultaneously. What ...
Build a LinkedIn Profile That Sells For You
By Christina Robinson |
Most people treat their LinkedIn profile like a CV they filled in once and then forgot about. It sits there half-finished, doing nothing, while they ...
The Power of a PS (and a Countdown Timer) in Your Email Marketing
By Christina Robinson |
Here's an odd fact about email marketing. After the opening line, the most-read part of your email is usually the PS. People scroll straight past ...
LinkedIn for Local Leads: A Step-by-Step Guide for Small Businesses
By Christina Robinson |
When most business owners think of LinkedIn, they envision corporate giants, recruiters, and professionals in suits seeking to expand their global networks. And yes, LinkedIn ...
The Truth About Sponsored Posts in Social Media Marketing
By Christina Robinson |
Social media has transformed how businesses connect with their audience. However, organic reach alone is no longer enough to stand out in an over-saturated online ...
How to Get Testimonials That Win You Work
By Christina Robinson |
A testimonial only earns its place if the reader believes a real person actually said it. That means a full name, a location, ideally a ...
Someone Liked Your Post. Now What?
By Christina Robinson |
I remember watching a business owner once. She got twenty-odd likes on a post she'd agonised over for an hour. She was thrilled. Genuinely buzzing. ...
How To Write A Newsletter People Actually Open
By Christina Robinson |
I'm just going to say it how it is. Your subject line is fine. That isn't why nobody opened your email newsletter. If you want ...
Get More From the Blogs You’ve Already Written: Make an Audio Version
By Christina Robinson |
You've already done the hard part, getting an article written. Your blog exists. Somebody spent an afternoon on it, proofing it, optimising it, getting it ...
Email Marketing Creates Sales
By Christina Robinson |
Email marketing drives sales by building a list you actually own and nurturing it with regular, useful emails until the people on it are ready ...
How to Turn Social Media Engagement into Sales
By Christina Robinson |
Social media engagement alone isn’t enough. A flurry of likes, comments, and shares can feel like validation that your business is getting noticed. The hard ...