The Green Umbrella Marketing Blog

Maintain Access to your Social Media Accounts Not a week goes by without me being asked how a company can try and reclaim a Facebook page, gain access to an Instagram or Twitter account or get admin rights back for a LinkedIn company page. The truth is – if you really don’t know who set…

Breaking through the noise online – marketing mindset I’ve been talking a lot about marketing mindset recently, it’s even the theme of the first module in our online marketing training course. When I discuss this, it isn’t just about the mindset of the audience we’re trying to reach but also about ensuring we have the…

Over the past few weeks, I have been feeling as if I am getting nowhere fast, not getting things done that I needed to, and at the end of each day feeling tired, frustrated and a bit of a failure, if I’m honest. I felt as if I had lost my ‘mojo’ a bit! Extrovert…

Tuesday, 21 February 2023, 19.30 – 21.00 GMT You’re probably using social media with the intention of driving leads into your business; one of the best ways to do this is to create high-value assets in the form of a lead magnet. The problem for many, however, is not only what form that lead magnet will…

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference. Over an afternoon of fast-paced, and content-rich sessions, you’ll hear from innovative marketing experts and insightful marketing thought leaders. This event will help you make more effective decisions, maximise opportunities, and more accurately measure…

The last couple of weeks has to go down as being record-breaking when it comes to the number of new business conversations I’ve been having! One of the things I love about these kinds of conversations is that it often flags up topics that I need to write about in order to A: feed the…

Dear Nicole, I’ve been hearing a lot about Chat GPT but not sure I fully understand what it is and what it does. I own a recruitment business and from what I’ve seen I feel it could be a useful tool but before I go ahead with Chat GPT I thought it was worth asking…

If you’re launching a new business, budgets are tight, and costs need to be kept low. You look at the basic requirements a business needs and invest in the must-haves; the nice-to-haves are agonised over and probably end up on a list of planned purchases that can be worked through as the money comes in…

There’s a subject that comes up again and again when we’re talking to business owners looking to outsource social media to us – and that’s how we can maintain and protect their tone of voice. How do we make sure we’re writing content that sounds like them? Obviously, we have a process in place that…

Here at Green Umbrella, we are coming back into events season, with one of our main events that we exhibit at – Recruitment Agency Expo – coming up in March. Shows and exhibitions are a great way to get your product or service in front of potential customers and business partners. Whether you’re a first-timer…

How much is too much on social media? I’m often asked if it’s possible to post too much on social media. Does it affect algorithms? Does it impact reach? Won’t you just annoy people by posting too often? The questions comes in a variety of guises, but essentially, what people are really asking me is…

I’m in recruitment, should I be using Twitter? This month Nicole gives us the low down on how you could be using Twitter for your business