The Green Umbrella Marketing Blog

AI Copywriting If you’re in marketing, or it’s a subject that you are keeping updated on, you will have probably heard plenty of excited chatter about a tool called Chat GPT, which launched in the autumn of 2022. It’s an AI tool that can offer a whole host of things, including copywriting. Now, it’s not…

What have you got planned for next year? I have been asked this question so many times in the last few weeks – And I’m sure you have too! For those who have been part of the Green Umbrella tribe for some time, you’ll be expecting the annual article where I lay out our goals…

We would like to wish all of our clients and friends a very Merry Christmas and a Happy New Year! See you all in 2023!

It’s the penultimate Friday before Christmas, and many of you will be disappearing already to spend a few extra days taking a well-earned break. So rather than sharing a new idea that you potentially won’t have time to get excited about, I thought I’d share with you some of the reflections I’ve been doing on…

Last week I wrote about the trends I predicted would be big for 2023 and that would bring you the leads you need to take your business and your brand beyond the goals you’re setting. At the end of the article, I mentioned that there was one big thing that deserved its own article –…

Dear Nicole, This year I decided to use my creative skills to run my own Esty business in my spare time selling arts and crafts whilst studying art at university. I have an Instagram account and a Facebook page as a good percentage of my business comes through Facebook. From this I have been thinking…

There are a bunch of traditions here at Green Umbrella Marketing, and they all appear this time of year! There’s the article I write as we begin the final quarter saying, c’mon guys… it’s time for the last push. The article that says if you haven’t got your Christmas campaign sorted, you’re falling behind, and…

“Hey Christina – What does success look like on social media?’ I get questions like these all the time! There isn’t a straightforward answer, however, as it’s different for everyone. There are a whole host of factors that affect success when it comes to your online presence. Ultimately – your success is what you make…

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ is in your business is one thing, coming up with the ideas and actually working on content creation for a content strategy is quite another! If you’re looking to move…

It’s great sitting at my desk staring out of the window. I have a lovely view of the local allotments and I have often been amused by passers-by who do not realise I’m watching. I’m usually looking out while I wait for inspiration for my next witty and engaging Facebook post. Then the phone goes……

What if I told you there was an opportunity to hang out with me where I’d show you how you can find easy-to-convert social media leads without getting caught in a trap of never-ending content creation? Would that sound good to you? On Tuesday 11th October, just a few days from now, I’ll be hosting…

First of all, I swear I write this article earlier and earlier each and every year! No one – and I mean no one, wants to be the first person to talk about Christmas, and as usual, I will kick this off by making comments on the Christmas paraphernalia that will be appearing in the…