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Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...
ideal client on social media

How Do I know I’m Talking to the Right People on Social Media?

This week has been full of meetings with our social media management clients reviewing progress and assessing the value of social media activity for their ...
Event: Social Media Marketing For Today’s Recruiter

Social Media Marketing for Today's Recruiter

This course, run by Recruitment Matters and delivered by Christina, provides everything you need to know about elevating your social media strategy to find candidates ...
Target Audience

Are You Making this Social Media Mistake?

If you often find yourself racking your brain for ideas on what to post, and struggle to come up with something new, then you might ...
How to get reviews and recommendations

How To Get Reviews And Recommendations For My Business

Why is it, we all find it so hard to ask for praise? Even in a professional capacity? Gathering online recommendations is an ideal way ...
Apsco Social Media Masterclass

Social Media Masterclass for Recruiters

Whether you are a novice at social media or a regular user, knowing what to post and when can be a minefield. More importantly, ensuring ...
video ideas

Help! I Want to Make a Video, but I Have No Idea What About

We all know that video is king and that you should be using it in your social media channels on a regular basis, but what ...
What’s on your Christmas Marketing List?

Shh! …Holidays are Coming – What’s on your Christmas Marketing List?

No one - and I mean no one, wants to be the first person to talk about it. We start to see the evidence of ...
ROI of events - How to follow up leads after an event

ROI of Events – How to Follow up Leads After an Event

I’m not going to lie… two days of networking, speaking, selling and catching up with old friends at this year’s Rec Expo has left me ...
Is your business card still doing the business?

Is Your Business Card Still Doing the Business?

This is a question that I asked a few years back on LinkedIn, and today the humble business card still has its place and is ...
Seven Tips To Build Resilience (When things go wrong)

Seven Tips To Build Resilience (When Things Have Gone Horribly Wrong)

How do you find being a manager, business owner or entrepreneur? Is every day rosy, full of positives and great results where you find yourself ...
Are You Collecting Underpants? Or Are You Taking Action?

Are you Collecting Underpants?

I recently read a book called "level up your life" which is all about unlocking adventure and happiness in your life by becoming the hero ...
Accelerate Trust and Appreciation and build stronger relationships

Accelerate Trust And Appreciation And Build Stronger Relationships

Jackie Jarvis sales and relationship growth expert shares Quick Win number 9 from her book, which is all about how important it is to build ...
Five Reasons Why You Should Consider A Guest Blogging Strategy

Five Reasons Why You Should Consider A Guest Blogging Strategy

There are many benefits to being a guest writer on another website, but there are also some excellent benefits for having a number of regular ...
Satisfaction Guaranteed…?

Satisfaction Guaranteed! – Who do you need to keep happy in your business?

When you think about your business, ask yourself, who is it you want to keep happy? Customers. You want your customers to be happy. After ...
Are SnapChat Building a Facial Recognition System?

Are SnapChat Building A Facial Recognition System?

After listening to a Social Media Examiner podcast a month or so ago, and then watching the keynote from Social Media Marketing world, I felt ...

Have You Heard of Blab Yet?

Blab is a live streaming tool. It’s similar to Google Hangouts, and it has a healthy dose of Periscope and Meerkat in its makeup too. ...
Where is Social Media Heading?

Where is Social Media Heading?

I have a theory when it comes to the social media landscape and how it will change in the future.  I am going to be ...

Who wouldn’t want a job where you get to spend all day on Social Media??

‘Manager of social media’ isn’t a job that you tend to come across very often – yet most businesses are ‘doing’ social media to some ...
Are Hashtags Always Appropriate?

Are Hashtags Always Appropriate?

What is the point of hashtags? How many should I use? Should I only use them on Twitter and Instagram? What about Facebook, do people ...
Google manual penalties

Google Manual Penalties – The Links You Need To Be Looking At

If you have never had a manual penalty from Google then, of course, this is great news, but if you have and it was focused ...
5 Minute Facebook Live Stream Tutorial

5 Minute Facebook Live Stream Tutorial

Are you Facebook live streaming yet?  If not, then you are missing a trick for visibility and exposure for your business and personal brand. Why? ...
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