Video content

Is 2020 a Time to Let Your Customers See You Clearly?

I am still vaguely surprised that the year is actually 2020. To me, it still sounds like it should be part of the title of ...
Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
2020 Business Goals

For the sake of Auld Lang Syne… Here’s to 2020!

There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to ...
Emma's Aim Christmas

Supporting Emma's Aim this Christmas

As many of you will know, for the past few years we have been supporting Emma's Aim. So again this year, we will be making ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...

Good news! Twitter's Character Limit Is Staying At 140 Characters, Not 10,000!

Twitter have finally realised that what makes them different and unique is the 140 character limit.  It is the bite-sized chunks of information allowing people to ...

Have You Thought About Your Digital Afterlife?

Can I share a tip with you?  If part of your daily social media activities is to comment on those that are celebrating a work ...

Ransomware – What Is It, Why Should I Be Concerned About It, And What Can I Do?

Ransomware is a particularly nasty type of Malicious software, a bit like a very nasty computer virus. Once it’s installed itself on your computer it ...

Why I am Losing Confidence in LinkedIn

Over the last week or so we have seen the disappearance of even more features on LinkedIn, which makes me wonder what they are going ...

Habits And The law Of Unintended Consequences

New Year is a fast-receding memory now and, for many of us, so are the resolutions we made to improve ourselves and transform our business. ...

Five Reasons That Will Make Your Content A Success Or A Failure

At the end of every month, I have a bit of a cleanse and I go through my email inbox to "unsubscribe" to content. During ...

Now Trending: #facebookbashing

Facebook. Oh, Facebook. A marketers dream. A marketers nightmare. Let’s have a show of hands. How many of you have seen posts from pages saying ...

Build A Sales Ladder And Sell Up

Quick Win Number 7 from the popular book Quick Wins in Sales and Marketing by sales growth expert Jackie Jarvis. “Taking one small step at ...
Wordpress security

Are You Concerned About the Ongoing Security of Your WordPress Website?

Your website is your shop front and for many businesses the main source of leads or purchases. Clients expect to be able to interact with ...
Good adwords advice

Seven Ways To Not Lose Money When Running A Google AdWords Pay Per Click Campaign

Google AdWords, if done correctly, can bring you leads, enquiries and sales like few other platforms, but so many people set up a campaign incorrectly ...

How To Use Pinterest For Your Small Business

Some social media platforms; Facebook, Twitter, LinkedIn and Google+ (the “Famous Four”) are widely accepted to be generally accessible and usable for most businesses marketing. ...
reputation management

Are you using social media to manage your online reputation?

https://www.youtube.com/watch?v=ICRKbLwfDZM In this video, Julia Doherty from Green Umbrella Marketing shares the reasons why you should be using social media to see what people are ...