The Green Umbrella Marketing Blog

Marketing Blogs For SME business owners and business leaders

The GU team and George the Giraffe

We Had A Blast! – Recruitment Agency Expo

This is a slightly different article from the usual opinion and educational pieces I write. The first half of this week was spent in London at the Recruitment Agency Expo, and I’m not going to lie… two days later and I’m still cream-crackered. My brain is slow, my feet are still throbbing, and I’m 100% convinced that it’s not just me that’s feeling that way! This event is one of those ‘not to be missed’ in the event calendar because of the opportunities it brings.

LinkedIn No-No's

LinkedIn Message No-Nos! STOP sending these LinkedIn messages

It’s no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you can experience the kind of success that impacts the bottom line of your business. I’m always sharing hints and tips around best practice and what good looks like. However, over…

How to generate leads using social media

In today’s digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For SMEs in the UK, leveraging social media platforms effectively can be a game-changer in generating leads and boosting revenue. However, many business owners struggle to handle the complexities of social media marketing.

How to use Instagram and Get the Results that Matter!

It would be far too obvious for me to kick this blog off by saying that ‘everyone’ uses Instagram – that would be an absolute generalisation, and I’m sure a few of you would be shaking your head saying, “Not me!” indignantly. But the fact of the matter is that globally, this is one of the most popular social media platforms used daily, and so if we can get our heads around how to make this platform work from a business perspective firstly, those that do use it can accelerate results and secondly, those who don’t use Instagram can learn valuable lessons that could be applied across other social media platforms!

Facebook Marketing in 2024

Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, ‘Wow – we had it SO easy!’. Unfortunately, as the years have passed by, it has become more and more difficult for the untrained eye to maximise the impact of Facebook on their businesses.

content ideas and where to find them

Content Ideas and Where to Find Them

Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the recruitment industry and in other sectors, one thing is clear. One of the first questions that come from the audience is, ‘Where do you get your ideas from?’ Now, I’ve…

Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And yet, so many business owners confuse the two or struggle to make distinctions.

Recruitment Marketing Congress

Recruitment Marketing Congress February 2024

This virtual event will help recruitment marketers focus their time, energy, and resources on the activities that really make a difference.

Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?

Is your website copy boring?

How to Improve Website Copy to engage your audience

The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.

2024 - It's time to thrive

2024 – It’s time to thrive

Blimey… what a year 2023 was on all fronts – business and domestic!!!

Each year I sit down between Christmas and New Year, as many of you already know and many of you do yourselves, and set my intentions for the coming year. Usually, I release an article before the 1st January, sharing some of what I come up with.

Top 10 most read marketing articles in 2023 from the GU Blog

Top 10 Blogs 2023. It’s almost Christmas, so I thought I’d share with you our most-read blogs of this year.

Instagram posting – why and how we do it

Instagram Posting – Why And How We Do It

At Beyond Theory, we’ve been using social media channels for some time now. Initially LinkedIn, then Twitter and Facebook accounts soon followed. About six months ...
Nine New LinkedIn Developments That You May Not Have Known About

Nine New LinkedIn Developments That You May Not Have Known About

Long blog alert!  There have been quite a few developments on LinkedIn over the last few months, so I thought you may find it useful ...
Keeping Your Link Profile Positive – 5 Tips To Make It Happen

Keeping Your Link Profile Positive – 5 Tips To Make It Happen

Link building. Google frowns upon it, in fact, they say you really should not do it and yet without good links, trying to get long ...
Don't Believe All the Crap You Hear About SEO (Search Engine Optimisation)

Don’t Believe All the Crap You Hear About SEO (Search Engine Optimisation)

I am by no means an SEO expert, and I would never offer this as a service, but rest assured SEO is not dead.  Saying ...
Five Signs Recruitment is in Your Blood

Five Signs Recruitment is in Your Blood

Recruitment isn’t for everyone. It’s hard work, the hours are long, and clients and candidates alike can be difficult to manage. But for all the ...

4 Steps to Increase Your LinkedIn Company Page Visibility [Webinar]

Is your LinkedIn Company page just lying there and not really achieving much? Do you wish you had a plan to increase visibility, engagement, traffic, ...
How to write an online blog…for those petrified of writing

How to write an online blog…for those petrified of writing

“Just do it!” Writing an online blog shouldn’t be like running a 4-minute mile, so why set yourself impossible goals? Just think of a blog ...
Once Upon a Time, I was Very Rude to A Customer

Once Upon a Time, I was Very Rude to A Customer

I would like to start off this blog with the words "We have all done it", but I am not sure that everyone has actually ...
A Recruiter's Gotta Do What a Recruiter's Gotta Do

A Recruiter’s Gotta Do What a Recruiter’s Gotta Do

So many times when I speak to recruiters, they tell me they would like to get more business development (BD) calls done, but they just ...

So You Want to Be Happy At Work? Then Start With Having A Life Outside of Work

Times have changed, but in my day (that makes me sound ancient!), we had a different mindset towards work.  If you were the first person ...

How to Create Effective Facebook Advertising Campaigns [Webinar]

If you are clicking "boost post" on a Facebook post and wondering why you are not getting the conversions you are looking for, then this ...
Can Your Employees Talk to You?

Can Your Employees Talk to You?

I had a situation recently when a member of my team shared something that was troubling her, something that, although she said wasn’t that big ...