Measure Facebook Advertising

Do You Struggle With Measuring the Effectiveness of Your Facebook advertising?

Let’s face it – you need an awesome organic presence that drives engagement if you want to get the most out of Facebook, and you ...
Urgh! Do I Really Need to Write a “Campaign Plan”?

Urgh! Do I Really Need to Write a “Campaign Plan”?

Are you one of those people who always seem to “wing it” when it comes to their social media and general digital marketing strategy? Are ...
Should I use instagram for business?

Should I use Instagram for my Business?

If you're reading this, you're into social media marketing, and you probably won't be shocked to hear that I am asked these questions all the ...
Your social media marketing objectives and goals

Your Social Media Marketing Objectives and Goals

Whether it's because I'm presenting to a new (virtual) audience, or sitting down with a new social media management client for the first time, the ...
Recruitment Marketing Congress

You're Invited… The Recruitment Marketing Congress 2021!

Now, we might not reach the dizzy heights of Clubhouse level FOMO but seriously... this is an event you do not want to miss! The ...
The Ten Best Practices For Email Marketing Campaigns

The Ten Best Practices For Email Marketing Campaigns

Email is not dead.  Apparently, the average person receives 121 emails a day, so have we reached saturation point yet?  The answer is no, we ...
How to Increase Your LinkedIn Company Page Followers

How to Increase Your LinkedIn Company Page Followers

It's essential to have a presence on the social media platforms that are most relevant for your business. When you manage social media for business, ...
Should I start a podcast

Should I Start a Podcast?

Do you remember back, towards the end of the summer, I announced the launch of my podcast Christina Talks? Since then, like clockwork, every week, ...
Are you overwhelmed by Social Media

Overwhelmed by Social Media? You are Not the Only One!

Gah! Are you at the point where it is all becoming a bit too much when it comes to social media? For many, when this happens ...
Blogging tips for...

Blogging Tips For…

Blogging tips for business owners. Blogging tips for recruiters. Blogging tips for local business. Blogging tips for... There are so many iterations of this article ...
Does your email marketing suck?

Does Your Email Marketing Suck?

There are 100s – No, that’s wrong. There are 1000s of articles telling you how to make email marketing work for your business. We’ve even ...
The joy of collaboration

The Joy of Collaboration

I’m a sociable person by nature, although I choose the people I spend time around very carefully. So, when I started Clarity Appointments, I was ...

If You Want To Know, Just Ask

If you want to know what your customers think, why not ask them? Now, market research is a science. If you need statistically robust results ...

Six Sure-Fire Facebook Strategies to Catapult Your Success

I have been teaching Facebook marketing techniques for the last six years, and I am surprised to see that some business owners are still using ...

I Am Robot – Or Not?!

When it comes to writing blogs, I do always try and think about what I have learnt or heard about in the weeks and days ...