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The way you communicate online plays a pivotal role in connecting with your audiences, the language you use is a crucial element that can significantly impact engagement and understanding of who you are as a business, why you do what you do and most importantly whether or not you’re the one a prospect might want to do business with. This is especially true when it comes to your website copy.
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2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?
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Most people treat their LinkedIn profile like a CV they filled in once and then forgot about. It sits there half-finished, doing nothing, while they quietly decide that LinkedIn just…
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Here’s an odd fact about email marketing. After the opening line, the most-read part of your email is usually the PS. People scroll straight past the carefully written middle, and…
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When most business owners think of LinkedIn, they envision corporate giants, recruiters, and professionals in suits seeking to expand their global networks. And yes, LinkedIn is full of those people.…
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Social media has transformed how businesses connect with their audience. However, organic reach alone is no longer enough to stand out in an over-saturated online world. This is where sponsored…
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A testimonial only earns its place if the reader believes a real person actually said it. That means a full name, a location, ideally a face or a logo, and…
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I remember watching a business owner once. She got twenty-odd likes on a post she’d agonised over for an hour. She was thrilled. Genuinely buzzing. I asked her what she…
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I’m just going to say it how it is. Your subject line is fine. That isn’t why nobody opened your email newsletter. If you want to know how to write…
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You’ve already done the hard part, getting an article written. Your blog exists. Somebody spent an afternoon on it, proofing it, optimising it, getting it on the website and hitting…
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