Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
2020 Business Goals

For the sake of Auld Lang Syne… Here’s to 2020!

There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to ...
Emma's Aim Christmas

Supporting Emma's Aim this Christmas

As many of you will know, for the past few years we have been supporting Emma's Aim. So again this year, we will be making ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...
Weakest link in company online security

Who is the weakest link in your company's online security?

Sometimes when you read about a website or service that has been compromised, there is the presumption that they have been hacked. However, sometimes it ...
Keeping video simple - Five tips for your business

Keeping video simple – Five tips for your business

At the risk of stating the obvious, companies are constantly looking for ways to talk to their potential clients and customers more effectively, and a ...
Workshop vs Social media coach

How do you stay ahead of the game? Social Media Workshops versus a social media coach

Wind back a few years to 2009, Green Umbrella was the name given to a new brand that was about to launch a social media ...
Investing in an employee’s LinkedIn Profile. Where’s the benefit?

Investing in an employee’s LinkedIn Profile. Where’s the benefit?

This is an interesting question to have been asked – but not a new question by any means! It pops up every now and again ...
Break out of your brand bubble

Break out of your brand bubble

A statement that can send many into a hypertensive meltdown, manically waving the brand manual reciting photography and copy rules and the RGB/CMYK codes whilst ...
Stop Sending Your Email Marketing Via Outlook

Stop Sending Your Email Marketing Via Outlook

I’m always promoting my opinion that it should be a priority to make sure all your marketing activities are in sync with each other if ...
How to get over the fear of public speaking

How to get over the fear of public speaking

Fear might not be the right word for everyone – but there is an anxiety that comes with public speaking. Speaking to a group of ...
LinkedIn Profile Mistakes

Five Common LinkedIn Personal Profile Mistakes

This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it's quite the opposite! These are ...
How do I get more Instagram followers?

Umm… how do I get more Instagram followers?

With Instagram being an up and coming platform – it’s no wonder more, and more businesses are turning to this social media site to try ...
The Lifespan of a Social Media Post

The Lifespan of a Social Media Post

One of the questions I’ve heard clients ask the most is how often they should post on social media. It was interesting to me to ...
Images in social media

Every picture tells a story – How to choose images for social media

We all make mistakes. It would be completely unrealistic to assume that you can go through an entire working day without making the odd typo ...
Create Shareable Content

Creating Shareworthy Social Media Content

If you really want to create content that your followers will engage with – you need to get in their heads! But you also need ...