Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
2020 Business Goals

For the sake of Auld Lang Syne… Here’s to 2020!

There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to ...
Emma's Aim Christmas

Supporting Emma's Aim this Christmas

As many of you will know, for the past few years we have been supporting Emma's Aim. So again this year, we will be making ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
3 core attributes you need for your business to succeed on social

Three Core Attributes You Need for Your Business to Succeed on Social

After several years of supporting business owners with their marketing efforts, it has become clear to me what is required to ensure success when implementing ...
Press play on interactive video content

Press Play on Interactive Video Content

Video marketing has become one of the biggest and growing trends of recent years, and it’s showing no sign of slowing down. Video is one ...
Types of Content That Every Social Media Manager Should Avoid

Types of Content That Every Social Media Manager Should Avoid

Let's be honest here, we are now living in an age where general consumers understand marketing more than ever before.  They know that if they ...
Is Ye Olde Sales Funnel and a bit of Maslow still relevant in a digital marketing world?

Is Ye Olde Sales Funnel and a bit of Maslow still relevant in a digital marketing world?

In the seven days previous to writing this article I have drawn a diagram representing a sales funnel roughly nine times. Each and every time ...
Instagram Will Now Let You Post To Multiple Accounts

Instagram Will Now Let You Post To Multiple Accounts

This new feature on Instagram was spotted "in the wild" back in December, but then it went a bit under the radar.  A frown appeared ...
Does your email marketing suck?

Does your email marketing suck?

There are 100’s – No, that’s wrong. There are 1000’s of articles telling you how to make email marketing work for your business. We’ve even ...
The Three Ps of Social Media

The Three Ps of Social Media | Getting Back to Basics

As we start the new year, I was thinking about how this industry has changed over the last two years.  Social networking sites are becoming ...
“Help! Our Social Media Needs Work!” – How Do You Choose A Social Media Agency?

“Help! Our Social Media Needs Work!” – How Do You Choose A Social Media Agency?

It’s the beginning of January 2019, and I honestly believe that this year, more business owners than ever before will be looking to improve the ...
What Can We Expect from 2019?

What Can We Expect from 2019?

As 2018 draws to a close, I sit in the peace and quiet of my home office reflecting on the last 12 months.  But as ...
2018 – What did we learn?

2018 – What Did We Learn?

This year has certainly been a rollercoaster ride for some of the core social networks! As Marketers, we all have our own axes to grind ...
I've Lost My Love For Twitter.... Until I Listened To This Podcast

I've Lost My Love For Twitter…. Until I Listened To This Podcast

Over the last six months or so I have found Twitter to be a chore.  I sent my very first Tweet in January 2009 and ...
Digital Marketing Lingo

Digital Marketing Lingo – It Can Be Confusing TBH

If you're planning on making 2019 the year you jump in the deep end and take your digital marketing to the next level - then ...
Emma's Aim

Supporting Emma's Aim at Christmas

Like many businesses, in the past we have sent Christmas cards - as design and print is one of our services we are almost obliged ...
How To Ask For A Customer Testimonial (And Get Them!)

How To Ask For A Customer Testimonial (And Get Them!)

Unless you are selling items on Amazon, eBay, your website, or you work in the hospitality industry, it is extremely difficult to get reviews, recommendations or ...