LinkedIn Profile Mistakes

Five Common LinkedIn Personal Profile Mistakes

This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it's quite the opposite! These are ...
Video content

Is 2020 a Time to Let Your Customers See You Clearly?

I am still vaguely surprised that the year is actually 2020. To me, it still sounds like it should be part of the title of ...
Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
2020 Business Goals

For the sake of Auld Lang Syne… Here’s to 2020!

There’s been a bit of a tradition here at Green umbrella over the last few years. A tradition I wasn’t quite sure I wanted to ...
Emma's Aim Christmas

Supporting Emma's Aim this Christmas

As many of you will know, for the past few years we have been supporting Emma's Aim. So again this year, we will be making ...
Predictions for Social Media and Digital Marketing Trends in 2020

Our Predictions for Social Media and Digital Marketing Trends in 2020

It’s that most wonderful time of the year… when we look back on 2019 and think ‘Wow! How far have we come with all the ...
Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

Social Media and Marketing: 15 Statistics to Drive Your Marketing Strategy for 2020

As we creep towards the end of the year, hopefully, you are tuning into your marketing strategy for 2020. Where are you going to show ...
Facebook Reach

Why is My Facebook Reach So Low?

Remember the good old days? You know, when Facebook was still a baby and when you posted you'd get endless people seeing and engaging with ...
Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

Honest or just couldn’t be bothered? Why you may need to stop being ‘authentic’ in your video posts

I want to be perfectly clear about something. I love authenticity. When you are posting on social or creating content for your marketing, you should ...
How To Ask For A Customer Testimonial (And Get Them!)

How To Ask For A Customer Testimonial (And Get Them!)

Unless you are selling items on Amazon, eBay, your website, or you work in the hospitality industry, it is extremely difficult to get reviews, recommendations or ...
“I don’t use my LinkedIn account – why would I?”

“I Don’t Use My LinkedIn Account – Why Would I?”

Every now and then I hear these words, usually uttered in frustration by someone in a business development or sales role, and also (more often ...
7 Tips for Proofreading Your Own Content

Seven Tips for Proofreading Your Own Content

Proofreading your own work can be difficult. When you’ve been looking at the same words for a few hours, it becomes easy to miss a ...
What Is An Instagram Nametag?

What Is An Instagram Nametag?

In all honesty, I raised my eyebrows when I heard that Instagram was launching Nametags earlier this year.  If you are not sure what a ...
Do You Have an Active Listening Strategy?

Do You Have an Active Listening Strategy?

I have recently been accused of being a control freak - I know! No one reading this is shocked. In fact, you're all trying to ...
Mind the gap

Mind The Gap

Anyone who has travelled on the London Underground will be familiar with the recorded voice that warns us to ‘mind the gap’. It’s very good ...
10 Tips from a Facebook Novice

10 Tips from a Facebook Novice

Over the last few months at GU I have learnt a lot – from getting over my fear of answering the phone to learning the ...
My Top 5 Recommendations For Starting A New Business

My Top 5 Recommendations For Starting A New Business

Whilst on a recent holiday, I received a text message from a friend saying "I've been writing lots of ideas about a new business venture ...
10 Strategies to Get Close to Millennials via Marketing Campaigns

10 Strategies to Get Close to Millennials via Marketing Campaigns

Millennials are now officially the largest working generation in US history. They’ve managed to outnumber the Baby Boomers, so it’s only right that marketers and ...
Is Your Business Marketing to the 65%?

Is Your Business Marketing to the 65%?

Here’s a scenario for you… I have 100 people I’ve swept off the street, 65 of them are in one room, and 35 are in ...
Five Apps That Will Enhance Your Instagram Presence

Five Apps That Will Enhance Your Instagram Presence

Instagram is all about images!  If you are uploading vertical images to your business Instagram account then I urge you to stop right now... thank ...
Hang on a minute, I’m just having a micro-moment

Hang on a minute, I’m just having a micro-moment

Recently I was asked by my daughter to purchase alien-themed party bags for her favourite toy, Sheepy's, birthday party; it was Wednesday, and they were ...