MULTIPLE TEXT OPTION FACEBOOK ADS – WHAT ARE THEY AND WHY SHOULD I USE THEM?

Multiple Text Option Facebook Ads – What Are They and Why Should I Use Them?

A few months ago, Facebook released a new tool in their advert manager – Multiple text options! Multiple text option (MTO) allows you to add ...
Have You Added Milestones To Your Facebook Page Yet?

Video: Have You Added Milestones To Your Facebook Page Yet?

Adding milestones to your Facebook page is an essential ingredient for any business that is looking to enhance their page. Not only does Facebook give ...
Video: Christina Talks LinkedIn Employee Notifications

Video: Christina Talks LinkedIn Employee Notifications

Why should I use the Employee Notification feature in LinkedIn? In January 2020 LinkedIn announced that it would be removing its 'Elevate' platform which allowed ...
How do I know the online presence of my business is right?

How do I know the online presence of my business is right?

I recently met with a business owner who had assured me that there was little we could do to help them with their online presence. ...
Why Uploading Your YouTube Video to Facebook is a Bad Idea!

Why Uploading Your YouTube Video to Facebook is a Bad Idea!

You may or may not be aware, but there is a constant war going on between Facebook and YouTube.  It's the battle of the video, ...
Print Files

Here is my file, it’s ready to print

It’s a phrase I have heard hundreds of times over the years, and yes, you have guessed it, the majority of the time that is ...
LinkedIn Profile Mistakes

Five Common LinkedIn Personal Profile Mistakes

This blog post is not a checklist of the things that you should incorporate in your LinkedIn personal profile, it's quite the opposite! These are ...
Video content

Is 2020 a Time to Let Your Customers See You Clearly?

I am still vaguely surprised that the year is actually 2020. To me, it still sounds like it should be part of the title of ...
Google My Business

How do I get my business on Google? – Introducing Google My Business

We get asked this question quite often by businesses who are brand new, or those who are struggling to gain traction in search results. One ...
Pinterest trends to look out for in 2020

The 5 Top Trends to Look for On Pinterest in 2020

Over the past two years, I have coached and managed social media for many different types of businesses, but one platform that is rarely, if ...
How to Amplify your content strategy in a few easy steps

How to Amplify your content strategy in a few easy steps

Content. If you’re responsible for marketing in your business that one word is probably responsible for more than a few sleepless nights. Defining what ‘Content’ ...
5 marketing books to read in 2020

5 Marketing Books to read in 2020

It’s that time of year again when you are planning for the year ahead; business owners are reflecting on the successes of 2019 and looking ...
10 Tips from a Facebook Novice

10 Tips from a Facebook Novice

Over the last few months at GU I have learnt a lot – from getting over my fear of answering the phone to learning the ...
My Top 5 Recommendations For Starting A New Business

My Top 5 Recommendations For Starting A New Business

Whilst on a recent holiday, I received a text message from a friend saying "I've been writing lots of ideas about a new business venture ...
10 Strategies to Get Close to Millennials via Marketing Campaigns

10 Strategies to Get Close to Millennials via Marketing Campaigns

Millennials are now officially the largest working generation in US history. They’ve managed to outnumber the Baby Boomers, so it’s only right that marketers and ...
Is Your Business Marketing to the 65%?

Is Your Business Marketing to the 65%?

Here’s a scenario for you… I have 100 people I’ve swept off the street, 65 of them are in one room, and 35 are in ...
Five Apps That Will Enhance Your Instagram Presence

Five Apps That Will Enhance Your Instagram Presence

Instagram is all about images!  If you are uploading vertical images to your business Instagram account then I urge you to stop right now... thank ...
Hang on a minute, I’m just having a micro-moment

Hang on a minute, I’m just having a micro-moment

Recently I was asked by my daughter to purchase alien-themed party bags for her favourite toy, Sheepy's, birthday party; it was Wednesday, and they were ...

The Apprentice…You're Hired!

I always thought that starting a new job would be hard, but it’s not as daunting as I once thought. After moving two hours away ...

Money Isn't Everything!

How often have you heard that phrase over the course of your life? I know that I have heard it numerous times.  Usually when we ...
Five Amazing Ways To Boost Your Productivity

Five Amazing Ways To Boost Your Productivity

No matter how focused on achieving our goals we are, productivity seems to escape us. It's a common problem among all kinds of professionals. When ...
Personal branding - What the frack…

Personal branding – What the frack…

I recently came across someone who describes themselves as a personal branding guru. (Yep, they used the word guru.) They were 12 (ok, early/ mid-20s) ...
What is The Future of Twitter?

What is The Future of Twitter?

It is important for Green Umbrella to keep ahead of the game when it comes to all things social media related.  Online Marketing is such ...
Do You Struggle With Measuring the Effectiveness of Your Facebook advertising?

Do You Struggle With Measuring the Effectiveness of Your Facebook advertising?

Let’s face it – interpreting the results of your Facebook Advertising Campaigns can be tricky if you are not sure what it is you are ...