LinkedIn Is At it Again – New Profile Changes You may have noticed that LinkedIn has once again changed the layout of the personal profile. Changes include a background image, profile photo has moved, name and headline have shifted to the left, summary now displays more content (and rich media – yippee!), key information and
Facebook Tips: Are you using Facebook Business Stories?
Facebook really wants people to use stories Facebook is making three significant changes to encourage people to use the stories feature. Stories will now be the default option when creating a post, we will also have larger story images and more. Read more here in our Facebook stories blog.
Facebook Quietly Introduce A Playlist Feature for Videos
If you have been uploading videos to your Facebook Business Page for the last few years then you will probably already be aware of playlists. Spotted in the Social Media Examiner Society Group in their “Found in the wild” section, you will soon be able to sort your videos into playlists from your personal profile.
Instagram Tip: Instagram Added Activity Status To the DM Feature
A small feature, but it will certainly show you who is actually using Instagram and who is just auto-posting. When you are having a direct message conversation, Instagram will now highlight when the other person was last on Instagram. The good news is that you can switch it off if you would like to.
Instagram Tip: Instagram Tests “ScreenShot” Alerts
When will Facebook/Instagram stop copying Snapchat? When someone takes a screenshot of your post, you will be notified as the content creator. I mentioned this new feature to my 15-year-old daughter and she “high fived” me, exclaiming that this was a great new function and she can’t wait to get it on her Instagram account.
LinkedIn Tip: Have you looked at LinkedIn Groups Recently?
If you are an administrator of a rather dormant LinkedIn Group, then you may be interested to know how to breathe new life into your community. If you are a member of a group, you will start to see group activity in your notifications tab, and they are also rolling out the ability to add
Give People a Reason to Follow You
Ask yourself “Why should people follow me?” If you are not sure of the answer then it may be time to ask your audience. Perhaps add a poll question to your Facebook page, or send out a survey (via Survey Monkey) and find out the reasons why people are following you. We recently asked the
Video, Video, Video
If you do not want to get left behind then it is time to start embracing video. Even LinkedIn is encouraging its users to upload native video now, which is a huge turning point for this professional social media site. According to Social Media Examiner, 79% of website traffic will be driven by video by
Facebook Tip: Do not use a social media management tool for Facebook
We have been seeing a real decline in the reach on Facebook posts that have been using an external posting system so we decided to split test the same post and see if there was a significant difference using the internal scheduling system on Facebook, compared to using eClincher (the social media management tool that
Social Media Tip: Be Picky About What You Share
Less is often more. Please do not post something on a social media channel just to tick a box. Sharing a few times a week on a platform such as LinkedIn or even Facebook may suit your audience better than posting irrelevant content every day. To give you focus on what you should be sharing
