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Speak to your audience

Multi-Generational Social Media Marketing – How to speak to everyone in your audience on social media

By Christina Robinson / 03/05/2024
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2024 is set to be a year of learning curves to ensure you’re reaching the right people, especially for those of you marketing in the B2B space. It’s the year Generation Z surpasses Baby Boomers in the workforce, introducing a blend of five distinct generational cohorts simultaneously for the very first time. What does that mean for you as a marketer?

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Christina on a green background holding her phone

How To Use WhatsApp As A Marketing Tool

By Christina Robinson / 19/04/2024
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Are you using WhatsApp? I imagine most of you are, given that it is now one of the most used social apps across the world (and here in the UK especially)! Are you using WhatsApp to market your brand? Most of you will probably immediately say no, but I’d like to challenge that and get you using WhatsApp as a marketing tool!

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HR Technologies UK Event Poster ft Christina Robinson

How to build a rock solid employer brand – HR Technologies UK

By Christina Robinson / 12/04/2024
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One of the fabulous things about being known in the recruitment marketing world is the exciting opportunities it gives me to speak at events. On the 17th and 18th of April, I will be heading to HR Technologies UK in London Excel to share my insights on how to build a Rock-Solid Employer Brand.

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The GU team and George the Giraffe

We Had A Blast! – Recruitment Agency Expo

By Christina Robinson / 22/03/2024
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This is a slightly different article from the usual opinion and educational pieces I write. The first half of this week was spent in London at the Recruitment Agency Expo, and I’m not going to lie… two days later and I’m still cream-crackered. My brain is slow, my feet are still throbbing, and I’m 100% convinced that it’s not just me that’s feeling that way! This event is one of those ‘not to be missed’ in the event calendar because of the opportunities it brings.

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LinkedIn No-No's

LinkedIn Message No-Nos! STOP sending these LinkedIn messages

By Christina Robinson / 15/03/2024
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It’s no secret that I see personal LinkedIn messages as the ultimate way to align your Linkedin Marketing and Social Selling strategies so that you can experience the kind of…

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How to generate leads using social media

By Christina Robinson / 01/03/2024
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In today’s digital age, social media continues to be a powerhouse for businesses, offering unparalleled opportunities to connect with potential customers and drive sales. For SMEs in the UK, leveraging social media platforms effectively can be a game-changer in generating leads and boosting revenue. However, many business owners struggle to handle the complexities of social media marketing.

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How to use Instagram and Get the Results that Matter!

By Christina Robinson / 23/02/2024
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It would be far too obvious for me to kick this blog off by saying that ‘everyone’ uses Instagram – that would be an absolute generalisation, and I’m sure a few of you would be shaking your head saying, “Not me!” indignantly. But the fact of the matter is that globally, this is one of the most popular social media platforms used daily, and so if we can get our heads around how to make this platform work from a business perspective firstly, those that do use it can accelerate results and secondly, those who don’t use Instagram can learn valuable lessons that could be applied across other social media platforms!

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Facebook Marketing in 2024

By Christina Robinson / 16/02/2024
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Remember when it was really easy to use Facebook as a marketing tool? When I look back, I think, ‘Wow – we had it SO easy!’. Unfortunately, as the years have passed by, it has become more and more difficult for the untrained eye to maximise the impact of Facebook on their businesses.

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content ideas and where to find them

Content Ideas and Where to Find Them

By Christina Robinson / 02/02/2024
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Having spent most of the last few weeks hanging out at events and with various groups of aspiring entrepreneurs and business owners, both within the recruitment industry and in other…

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Social Media - Features vs Benefits

Features vs. Benefits in Social Media Marketing

By Christina Robinson / 02/02/2024
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Nothing is more powerful in marketing, and especially in social media marketing than promoting the benefits of your products or services over their features. And yet, so many business owners confuse the two or struggle to make distinctions.

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