Just so we’re clear – I am NOT against businesses creating and promoting their very own hashtags… But, as with everything you do online for your business, there should be a strategy behind it! Let’s rewind – over the last two weeks I have been asked by two very different brands whether they should be
Let’s be honest here, we are now living in an age where general consumers understand marketing more than ever before. They know that if they have been looking for a new cooker online that this is the reason why they are suddenly seeing adverts for that very same cooker. They no longer believe that it
In the seven days previous to writing this article I have drawn a diagram representing a sales funnel roughly nine times. Each and every time I was discussing how best to approach social advertising and how best to design an online campaign. To be fair, I’d say that’s pretty average for a week. Today, however,
This new feature on Instagram was spotted “in the wild” back in December, but then it went a bit under the radar. A frown appeared on my face when I first read this article as I think that posting the same content to multiple accounts will simply create lazy marketers.
There are 100’s – No, that’s wrong. There are 1000’s of articles telling you how to make email marketing work for your business. We’ve even written a few ourselves!
As we start the new year, I was thinking about how this industry has changed over the last two years. Social networking sites are becoming saturated with business messages, and we really need to shift our mindset about online marketing if we want to be successful. When I am critiquing websites and social media channels
It’s the beginning of January 2019, and I honestly believe that this year, more business owners than ever before will be looking to improve the online presence of their businesses. These business owners will look to agencies like Green Umbrella Marketing to provide services to help them achieve their online goals. But in reality, how
As 2018 draws to a close, I sit in the peace and quiet of my home office reflecting on the last 12 months. But as I ponder the changes of the last 12 months, I find my mind wandering back to the last nine years and realise that it has been a journey that has
This year has certainly been a rollercoaster ride for some of the core social networks! As Marketers, we all have our own axes to grind in relation to the happenings of 2018, and there will be stories that will stand out to us individually for various reasons. This article is not a round-up of everything
Over the last six months or so I have found Twitter to be a chore. I sent my very first Tweet in January 2009 and we have certainly seen many changes over that time. Do you remember when we first tweeted by sending a text message from our phones? How times have changed. Fast forward to 2010,