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Email Marketing Workshop in Northampton

08/02/2018 @ 9:00 am - 12:30 pm

Northampton Chamber of Commerce

1/2 day workshop (9 – 12.30)

Course overview

Learn to use email Marketing to establish rapport, build relationships with customers and generate new business.  Harness the effectiveness of Email Marketing, it is quick and easy to do! It is a vital part of the marketing mix to help you stretch your budget further.  You are taken step by step through the crucial aspects of email marketing, forming strategies, setting targets choosing the right tools to designing engaging content and improving your Return on Investment (ROI).

Course aim

This email marketing training workshop will give your organisation inspirational ideas how you can increase your response rates and ultimately your return on investment.  The training is full of practical advice and real-life examples of how simple changes can have a big impact.

Email marketing is still the number one way of converting business.  Implementing an email strategy will reduce costs for print, telesales and other traditional marketing methods such as paying for designers and advertising costs.

Find out the do's and don'ts in this interactive workshop.

Who Should Attend?

Designed for those who are new to email marketing and for those with some experience, this practical “How To” workshop will help you make the most of email.

Topics covered:

  • The focus of this workshop will be on strategy and the power of email marketing
  • The law and rules with regards to email marketing and data collection
  • The power of consistency
  • How to write a compelling subject line
  • Respecting people's inbox and having an unsubscribe facility
  • Auto responses
  • RSS Feed integration with your website (tools to make it easy)
  • Data capture tools and techniques, who to analyse your campaigns

What will delegates take away from this course?

  • How to use Email Marketing to make a difference to your business
  • Build highly targeted and segmented email lists
  • Interpret the numbers from your email marketing efforts
  • Plan for the future developments in email marketing technology

Call the Training Team to discuss your training requirements on 01604 490470 or email 

To book, please contact Linda at Northampton Chamber of Commerce – email here. 


Northamptonshire Chamber of Commerce


Northamptonshire Chamber of Commerce
Waterside House
Northampton, NN4 7XD United Kingdom
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