Fascinate, Revised and Updated: Your 7 Triggers to Persuasion and Captivation
Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:
• Which brand of frozen peas you pick in the case
• Which city, neighborhood, and house you choose
• Which profession and company you join
• Where you go on vacation
• Which book you buy off the shelf
My review of this book:-
I listened to the audio version of this book, however, I will also buy a hard copy. I own a digital marketing company and this book certainly gave me some food for thought. When we take on a new client I now understand the language to use for each style of company.
I completed the assessment for my business which resulted in “power” brand. I then asked a few other people to complete the assessment with my business in mind and the perception was completely different. We had a mix of “innovation” and “trust”. My mindset has now changed with regards to our marketing efforts (for the better).
Other tactics mentioned in this book made me realize why we are so successful when we do certain things. We've also introduced a few new strategies to the business. We are trialing “smells” at the moment… watch this space! Lol
Order from Amazon here.