If you want to understand how to make the most of your marketing efforts then I strongly recommend this book. Joe covers digital marketing in detail, but the core message also includes the importance of print, and this was a lightbulb moment for me.
Here was my review on Goodreads.
I'm a fan of the Content Inc podcast and the book has been on my to read list for a while. If marketing is your remit then this book is a must read. It's modern, well written and is full of clear action plans.
I had two light bulb moments for my business when digesting this book (I was listening to the audio version).
Takeaway 1:- Find your tilt
You need to figure out what it is that you do differently. What is it that tilts people to use your services or buy your products over all the rest? I found my answer by looking through all of our testimonials. I made a spreadsheet and went through every single one. That's when it hit me! I now have a plan of action for the GU tilt!
Takeaway 2:- Remember print matters!
Even though I own a print business I do not fully utilise it to market my own business, which is crazy! We are so busy dealing with our own clients that we tend to put our stuff to the bottom of the list. Thanks to this book, I had another lightbulb moment to produce something in print that will not involve any further work.
I'm keen to get my new processes into action and watch my business flourish!
View on Amazon here: http://amzn.to/1S1t71C