I really enjoyed this book (more so than Steve Jobs autobiography). It has some fantastic stories, and shows what a scary person Steve was to work with, but how his brain worked with regards to hitting marketing with the “Simple Stick”.
I had some great takeaways from this book that I will implement for my business such as:-
1. I will look at my website from a different perspective – is it simple enough and easy to find what you are looking for?
2. Marketing messages – should be one message only. The story that he tells about throwing five balls of paper at a colleague and expecting him to catch them all really resonated with me.
3. Presentation skills – again, one image, one message. Steve Jobs had a very unique style of his own, but being genuine, enthusiastic and just being himself was what worked.
4. Don't accept 2nd best or a mediocre service. Look at the whole package, from packaging, the product or service, to the after sales. The voice of the company is important. What does your business represent?
5. Project groups – keep them small and make sure the decision maker is involved in the discussions. When you have large groups involved in a project then procrastination sets in and it takes forever to make a decision. Having meetings for meetings sake is a pure waste of time.