Social Snippet September 2023
Welcome to the new online version of the Social Snippet!
Each month you will find the latest news and updates in the world of Social Media and Online Marketing that have caught the GU Team's eye!
LinkedIn gives its newsletter creation a makeover and now lets you handle multiple newsletters in one place
LinkedIn has spruced up its newsletter tools with a new look, letting users create and manage multiple newsletters from one account. This means you can make improved newsletters with better layouts and media, and it's handy for keeping your audience engaged with specific content.
Meta meets Ray-Ban!
Meta is pitching cool new Ray-Ban Stories glasses. These are all about live-streaming and creating awesome stuff. The shades will allow you to snap pics, record videos, and share your adventures right as they happen - no hands needed! It's like the ultimate way to dive into social media and show off your world without lifting a finger.
Meta has introduced Code Llama, an AI model that can create code
This new tool is an extension of GPT-3 and is designed to help developers write code faster by taking care of some coding tasks. While it's still early and has its limitations, it shows Meta's ongoing commitment to pushing AI advancements in programming.
Source: https://techcrunch.com/2023/08/24/meta-releases-code-llama-a-code-generating-ai-model/
LinkedIn Rolls Out Brand Partnership Tags
Users are now seeing a new Brand Partnership toggle in their post creation options, which, when activated, adds a “Brand Partnership” tag to the top of your update, just below the username.
What does that mean?
LinkedIn’s been working to provide more creator tools to help platform influencers, build their audience and influence. This means that brands will also want to work with relevant industry influencers in the app to secure endorsements and exposure to more targeted groups.
Read more here:
https://www.socialmediatoday.com/news/linkedin-rolls-out-brand-partnership-tags/691582/
Meta Launches Updated WhatsApp for Mac App, with Updated Video Calling Features
Meta has launched an updated WhatsApp desktop app for Mac users.
The main addition to the WhatsApp for Mac app is expanded group video calling, with users now able to make calls with up to 8 people, and up to 32 participants for audio chats.
That’s not all. WhatsApp’s been expanding on its video options, adding screen-sharing and many more improvements to build on its core messaging functionality.
Read more here:
Threads has seen a decline from its initial launch, based on the latest usage stats
Thread’s daily active user count has dropped by 70% since its launch, it’s been reported that the data.ai downloads have slowed significantly. It has been predicted that Meta’s real-time news app is destined for failure.
What do you think?
Read more here:
Meta is experimenting with a range of different personas in its new AI chatbot tools, which will soon be made available in various elements of Facebook, Messenger and Instagram
Meta is experimenting with a range of different personas in its new AI chatbot tools, which will soon be made available in various elements of Facebook, Messenger and Instagram.
The personas would range from re-creations of historical figures for example; Abraham Lincoln to more stereotypical characters like a surfer that provides travel advice.
What persona would you like to hear?
Musk announced that ‘X’ will be removing the ‘block’ function within the app
Elon is at it again!
Musk announced that ‘X’ will be removing the ‘block’ function within the app.
It has recently been shut down as it is a violation of the app policies.
Quoted “If the ability to block users was to be removed, X would be in violation of the policies of the App Store as well as the Google Play Store. Potentially, this could lead to X being removed from these platforms.”
Read more here:
Threads Expands To Web Browsers
To combat the drop off of daily users since it'd launch, Threads continues to add new functionality with a desktop version being the latest addition. From a marketing perspective, in addition to opening doors for broader user engagement, the new web version of Threads allows marketers to reach their target audiences from any device.
WhatsApp is adding Support for HD Images
Want to see your friends photos in glorious HD? Well now you can as WhatsApp is adding support for HD photos in-stream, with users now able to choose whether they upload in regular or HD quality. It might be a handy update or it might very quickly fill up your device...what do you think, will you use it?
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