How often should I be posting on Instagram?
How often should I be posting on Instagram?
Dear Nicole,
I don’t post a lot on social media, but I will potentially have to post more often, and there is one platform, which is Instagram, that I’m interested in knowing more about. If I were to post and get myself out there, how often should I be posting on Instagram to try and attract engagement?
Meg, Oxfordshire
Dear Meg,
Good to hear you want to have a more active social media presence Meg, and in this modern world, it’s one of the best ways to promote yourself and be seen.
It is a vital tool that enables you to build relationships, share your expertise, increase visibility, educate yourself and connect at any time.
If you are aiming for Instagram, this is not a bad place to start; this platform has hundreds of millions of daily active users and is a social media platform based on sharing photos and videos with your followers, which they can view, like, comment, and share across their own platforms. If it’s a lot of visuals you’ll be sharing; then this platform is definitely the one for you!
According to research, you should be posting at least once a week but even better, three times a week. If you are really trying to take it to the next level, Instagram recommends once a day, but this depends on how strong the content is and what you are trying to achieve when posting.
I hope this is valuable to you, and I can’t wait to see what amazing content you’ll be posting!
Nicole
You will always find her with her headphones on listening to a podcast…or so she says.
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