Here’s the reality. Your LinkedIn company Page isn’t where the work gets done. The warm replies, the conversations that turn into clients, the people who message you after reading something you wrote – almost all of that happens on your personal profile, not on the Page with your logo on it. So is there any point in a company Page? Yes, though not for the reasons you’ve been sold, and nowhere near the effort you’ve potentially been pouring into it.

For years I’ve been asked different versions of the same worried question. Often from someone who’d been dutifully posting to their company page, showing up consistently like a good marketer’s told to, and getting nothing but tumbleweed back. Three followers of movement, two of whom were probably both them. These questions keep coming, hoping for permission to stop, or in desperation for a magic pill to fix what they’ve been doing wrong.

The answer to the latter was nothing. The posts were fine. They were just running good content through the one part of LinkedIn that’s built to swallow it whole. What needed correcting was their understanding of what a LinkedIn company page is actually for.

Why does your company Page feel like shouting into an empty room?

LinkedIn’s a never-ending networking event you pop in and out of as the moment takes you. It’s not a billboard. And it’s always been that way; the whole thing’s wired for person-to-person interactions. You connect with people, comment on people, and buy from people. A logo isn’t a person, and the algorithm treats it accordingly.

The numbers back it up, and they’re far from even. Take a look at your own feed; the clues are there. Personal profiles take up roughly 65% of what people actually see in the feed. Company Pages get around 5%. (The rest, you’ll find, are ads.) Post the exact same thing from your own profile and from your Page, and in almost all instances your personal version will land harder. Page reach has been quietly falling for years, down around 60% since 2024, while everyone kept telling you to post to it more. (FYI – “Posting more” on a LinkedIn page is like watering a plastic plant and checking for signs of growth!)

So if your Page feels like a room where you’re talking and nobody turns around, that’s not a you problem. That’s the design.

So, Is There Any Point in a LinkedIn Company Page?

Let’s put posting to a side fro the moment. When you do, you’ll find your LinkedIn page actually does a few jobs for you that you shouldn’t ignore,

The Credibility Check.

The biggest is the credibility check. When someone hears about you, gets referred to you, or reads a cracking post on your personal profile, a fair few of them go and look your company up, and they land on your company Page. If it’s blank, half built, or last touched in 2019, it reads like a shop with the lights off. If it’s tidy and current, it quietly says these people are real and still trading. That’s the job. It’s a shop sign, not the shop.

Your Paid Promotions.

If you ever want to run LinkedIn ads, you still need a Page. Even the newer Thought Leader Ads, the ones that promote a person’s own post rather than a branded one, run through a Page behind the scenes (someone has to own the ad account, and that someone’s the company).

Then there’s the practical stuff only a Page can do.

Hiring and careers listings live on the Page too. And every so often a Page post genuinely does the business, which is worth knowing before you write the whole thing off.

Does a LinkedIn Company Page actually help your SEO?

Yes, and in two ways. One I’ve talked about for over a decade, and another that’s relatively new.

First, it helps you own your own name. LinkedIn’s a heavyweight domain, so your Page tends to rank near the top of Google when someone searches your business by name. When a prospect goes digging, that’s one more slot on page one that says what you want it to, instead of leaving it to whatever Google fancies that day.

Second, the newer one. AI search leans on LinkedIn. Ask ChatGPT, Claude or Perplexity, or even Google’s own AI answers about a business, and they’ll often be reading from its LinkedIn page to do it. A complete, consistent Page that shares the same name, description, and website as everywhere else you show up makes it far more likely they get you right. (Instead of making something up!)

Now the bit the SEO chancers skip. A company Page won’t hand link power to your website. The links it points at your site are nofollow, so they don’t score points in the old ranking sense. What you’re buying is presence in the results and being described accurately, not domain authority. Anyone promising a LinkedIn Page will “boost your DA” is selling you something.

Your LinkedIn Company Page Is An Asset Only Your Business Owns.

This is the angle almost nobody brings up. Your personal profile is yours. Every connection, every follower, every conversation you’ve built lives with you, and if you ever sell the business, walk away, or hand it to someone else, all of that walks out the door with you. It has to. It’s your name on it. (LinkedIn’s own terms are clear on this. The account belongs to the person, not the employer.)

The company Page is a different animal entirely. It belongs to the business. The followers, the content, the little bit of search real estate it’s earned – that’s an asset the company owns, and it transfers when the company does. If you ever come to sell, the Page is part of what the buyer’s buying. Your profile never will be.

So if you’re building something you might one day sell, or you just want the business to be worth something without you welded to the middle of it, the Page stops being a chore and starts being an asset worth having.

What should you actually do with your Page, then?

Enough to keep it earning its keep!

1. Complete it properly. Logo, a banner that isn’t a stretched stock photo, a one-line description of who you help and how, and a working link to your site. Treat it like the shop sign it is and get it right. Complete as many fields as you can, accurately. This is pretty much a one-and-done job. However, I’d still check it out with fresh eyes once a year, or each time you update your overall business strategy, to make sure it aligns.
2. Feature Your Best Bits. So the first thing a visitor sees is your strongest work, not a three-week-old out of date event reminder.
3. Post lightly. Do not allow your Page to be a ghost town when someone checks. A quiet Page is fine. A dead one isn’t.
4. Get your team involved. When people list your company as their employer and tag the Page in their own posts, their personal reach does the Page a favour; just ensure the Page engages with that post!
5. Put your real energy into your personal profile, because that’s where the leads are. If you want the full method for turning that profile into a lead engine, our guide to using LinkedIn for local leads is where to start.

That’s it. Five things.

What You Need To Understand About Your LinkedIn Company

The Company Page is rarely the reason LinkedIn isn’t working for you, and posting more to it is almost never the fix ot the problem. If it feels like nothing’s landing, the honest question isn’t how do I make my Page perform. It’s whether you, the actual human with the face and the opinions, are showing up for your prospects.

Sort your Page out in an afternoon so it does what it’s there to do well. Then go and be the person people connect with.

If posting as yourself is the part you keep swerving, that’s the whole subject of my book, Stop Hiding – Start Marketing. Every copy comes with the Show Up Vault, the full set of templates, prompts and workbooks to get you being seen without it eating your week.