Marketing Plan Step 1 of 14 - Entry details 7% The Marketing PlanThis form is designed to take you through a marketing planning process. From here we can then create a full 3,6 or 12 month plan for your businessClient name*Often our clients are marketing agencies. If you are an agency, please add YOUR name here, not your clients. Date DD slash MM slash YYYY Name* First Last Email* Website* Blog WritingYou should consider a blogging strategy for your busienss if your main objectives are: 1. To drive traffic back to your website 2. To appear as an expert in your field 3. Or to have additional brand awareness for your company or organisation Do you want to implement a Blog strategy?* Yes No Which blogging options are of interest to you?Please select all of the statements that are of interest to you. I want to Guest Blog on other websites I want to invite Guest Bloggers to write for my website I want to write my own articles myself I want to have someone write my articles on my behalf Do we need to know anything about your existing Blogging activities? Email MarketingEmail marketing is NOT dead. It is still one of the main sources of communication. Do you want to implement an Email Marketing strategy?* Yes No Are you already using a system for your Email Marketing? What email templates will you require? LinkedIn Envelope Campaign Bespoke email campaign Star candidate email RSS newsfeed / blogs / newsletter Top Vacancies email campaign Top & Tail Plain Text Does any of the following need to take place?Please select all that apply Health Check of the account Branding Update or Rebrand Cleanse of the account Do we need to know anything about your existing Email Marketing activities? Social Media MarketingIn the sections below we have covered the three main social media platforms: 1. Facebook 2. Twitter 3. LinkedIn If you would also like to look at other networks such as YouTube, Instagram, Pinterest, SnapChat etc then let us know and we will include this in the proposal. Facebook Marketing*Do you want to implement a Facebook Marketing strategy? Yes No How are you currently using Facebook for your business?Please select all that apply I have a page for my business I use a personal profile as my professional persona I run a Facebook Group for my business I am using Facebook Advertising How do you want to use Facebook for your business?Please select all that apply I want to have an active Facebook page that reflects my brand I want to creat a community on Facebook by using a Facebook group I want to use Facebook Advertising Does any of the following need to take place?Please select all that apply Health Check of the account Branding Update or Rebrand Cleanse of the account Do we need to know anything about your existing Facebook Marketing activities?Twitter Marketing*Do you want to implement a Twitter Marketing strategy? Yes No Does any of the following need to take place?Please select all that apply Health Check of the account Branding Update or Rebrand Cleanse of the account Do we need to know anything about your existing Twitter Marketing activities?Linkedin Marketing*Do you want to implement a Linkedin Marketing strategy? Yes No LinkedIn Personal URLPlease add the link to your LinkedIn personal profile below LinkedIn Company URLPlease add the link to your LinkedIn Company page below Does any of the following need to take place?Please select all that apply Health Check of the account(s) Branding Update or Rebrand Cleanse of the account How do you want to use LinkedIn for your business?Please select all that apply I want to have an active Personal Profile on LinkedIn I want to have an active Company Page on LinkedIn I want to publish articles on LinkedIn I want to use Advertising features within LinkedIn Do we need to know anything about your existing LinkedIn activities? Recruitment Agency MembershipAre you a member of any of the following organisations?*Please select all that apply TEAM APSCO REC IOR Are any of the following strategies of interest to you as part of your marketing plan?Please select all that apply Write a blog for TEAM to be used on their website Connect with all TEAM members/suppliers on twitter Connect with all TEAM members/suppliers on LinkedIn Promote your attendance at TEAM regional meetings within your social media plan Do we need to know anything about your existing TEAM membership? Internal CommunicationsDo you need to increase your internal communications in order to maximise on your marketing strategy?* Yes No Are any of the following strategies of interest to you as part of your marketing plan?Please select all that apply Conduct employee survey Staff incentives Internal Newsletter Staff training Entering awards Do we need to know anything about your existing Internal Comms Strategy?Awards*Do you intend to apply for any business awards in the next 12 months? Yes No Please tell us about your plans in regard to Award entries Event MarketingPerhaps you hold regular seminars, webinars, or networking events?Will you be hosting any events in the next 12 month* Yes No What type of events do you plan to host?Please select all that apply Webinar Social Media Event Charity Event Workshop / Seminar Training Event Conference Please tell us about your plans in regard to your Events Traditional MediaThere has been a big increase in traditional media such as direct mail, magazine articles etc since 2016. Offline marketing is just as powerful as online marketing, as long as the message is consistent. Direct Mail Campaigns*Should physical mail be part of your marketing strategy? Yes No Are any of the following strategies of interest to you as part of your marketing plan?Please select all that apply Candidates of the month newsletter Refer a friend Internal Newsletter Bespoke flyers Please tell us about your previous experience and plans in regard to Direct Mail campaignsMarketing Collateral*Are you using printed items in your business? Yes No Are any of the following of interest to you as part of your marketing plan?Please select all that apply Email Signatures Letterheads Flyers Comp Slips Promotional items (mugs, pens etc) Business Cards Brochures Banners Is there anything we need to know in regard to your requirements? Website ManagementIf you want your site to convert traffic into leads then it will need to be maintained. Website*Are you properly managing and maintaining your website? Yes No Are any of the following services of interest to you?Please select all that apply Checking for and resolving 404 errors Addition and updating of Free downloads Administering any Legal changes or requirements Speed test the website SEO check for pages Alt tagging check for images There are a few things we need to know about your website.Who is it hosted with? Do you have acces to your CMS? Inbound Marketing StrategyInbound Marketing*Would an inbound marketing strategy add value to your efforts? Yes No Are you interested in developing any of the following?Please select all that apply Checklists Ebooks Discounts Quizzes Surveys Whitepapers Is there anything we should know in relation to developing your inbound strategy? NetworkingIn this section, we talk about networking as a form of marketing. Local networking such as BNI, 4Networking, FSB, Chamber of Commerce etc Are you currently attending networking events?* Yes No Are any of the following activities of interest to you?Please select all that apply Add members of your networking group to a Twitter list and follow Send members of your networking group a LinkedIn request Follow each member company on Facebook (company to company ) Plan content around the networking events Follow speakers from the networking events Source hashtags for each networking group Complete your profile on the networking website Is there anything we should know in relation to your networking activities? New Media MarketingIn this section we cover areas of "new media" such as podcasting, video production and live streaming. Podcasting*Have you considered the value of a podcast to your audience? Yes No Lets think about how we can make a podcast work for your business...Video Marketing*Video Marketing is key to any marketing strategy - have you considered using it? Yes No Do you have a presence on the following for your business?Please select all that apply Youtube Vimeo Lets Brainstorm a video Marketing strategy...Live Streaming*Have you considered a strategy for Live Streaming? Yes No Lets discuss how we can make Live Streaming work for you... Paid AdvertisingPaid advertising comes in many forms. Google adwords, Google display advertising, remarketing, social advertising etc. Google Advertising*Have you considered a strategy for Google Advertising? Yes No Social Media Advertising*Have you considered an ongoing strategy for social advertising? Do you have a budget for social advertising? Yes No What do we need to know about your advertising activities to date? Affiliate MarketingAffiliate marketing covers a whole range of activities. It could mean a strategy for promoting people within your referral network, or it could be products or services where you receive a commission. You may decide that part of your affiliate strategy would be to be involved with a charity. Affiliate Marketing*Do you have an Affiliate Marketing strategy? Yes No Tell us about your existing Affiliates and opportunities to use this type of MarketingPhoneThis field is for validation purposes and should be left unchanged.
