Facebook Tip: Never use the words “Tag a friend” on your Company Facebook Posts

Facebook Tip: Never use the words "Tag a friend" on your Company Facebook Posts In January 2018 Facebook introduced a new addition to their algorithm which penalises content that says “tag a friend” in this post. This change is being rolled out, but rest assured, we will start seeing less and less of these types of posts in our newsfeed.

This new algorithm change is called “Engagement Bait”. Facebook knows when you are trying to manipulate the algorithm, so any content that is trying to stimulate false engagement such as “tag a friend in this post” will now have a negative effect on your reach.



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