Hand on heart, my early day blogs were not the best. I remember writing lots of tips about how to use an iPhone, what has that got to do with social media? But the pressure was on. I needed to write consistently if I wanted to get those all important Google spiders back to my website.
I introduced a guest blogging strategy back in 2012 and since then I have not looked back. I found that introducing external bloggers took the pressure away from me a little bit and I now only write content that is relevant for my audience.