Emails

A cheerful woman sharing a secret against a blue background with the blog headline 'The Power of a PS' for email marketing.

The Power of a PS (and a Countdown Timer) in Your Email Marketing

By Christina Robinson / 18/08/2026
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Here’s an odd fact about email marketing. After the opening line, the most-read part of your email is usually the PS. People scroll straight past the carefully written middle, and…

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How do you deal with Summer Holidays?

How do you deal with Summer Holidays?

By Jody Fletcher / 17/07/2018
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As I write this blog post, we are gripped by an uncharacteristic UK heatwave – and as schools are almost out for Summer, it’s got me thinking about how businesses…

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