Personal branding - What the frack…

I recently came across someone who describes themselves as a personal branding guru. (Yep, they used the word guru.) They were 12 (ok, early/ mid-20s) Their professional experience spanned a whole two years (I checked it on LinkedIn) And their brand… other than continuously wearing the same un-ironed t-shirt and unnecessarily shouting ‘F***’ a lot……

Read More